A digital branding studio
in Tokyo and New York
IN FOCUS is a digital branding studio based in Tokyo and New York.
Our diverse team of specialists work seamlessly between web, video, graphic, and photography disciplines to bring fresh perspectives to the core elements of our clients’ businesses—strengthening and expanding their brands, particularly across vital digital touchpoints.
- COMPANY
- IN FOCUS Inc.
- CEO
- Tadamasa Iguchi
- ESTABLISHED
- 2012.03.01
- CAPITAL
- ¥10,000,000
- WHAT WE DO
- BrandingStrategyCreative DirectionArt Direction
- Photo DirectionWeb Design & DevelopmentFilm ProductionGraphic Design
- Editorial ProductionLocalizationSocial Media ManagementCreative Space Management
- WHAT WE DO
- BrandingStrategyCreative DirectionArt DirectionPhoto DirectionWeb Design & Development
- Film ProductionGraphic DesignEditorial ProductionLocalizationSocial Media ManagementCreative Space Management
Our Clients
Business Development
IN FOCUS NEW YORK
International DivisionIN FOCUS NEW YORK is our global projects team.
Launched in 2023, it's meant to expand the possibilities of digital branding to a global scale.
In addition to a small-but-mighty team operating locally in NYC, we also use the insights, experiences, and talent we've accumulated over the last 14 years as a foundation to help Japanese brands expand overseas, and help international brands adapt to the Japanese market.
161 Water Street, 20th Floor #2038, New York, NY 10038, USA (Map)
CONTRAST
A Creative StudioCONTRAST is a creative workspace built around the idea of "reconstruction."
The multi-use space is housed in a 45-year-old industrial building spread across three floors, designed as an open, expansive environment that supports creators. Our goal is to create a workspace that's entirely experimental, unfettered by convention, and continuously reconstructed by its residents.
By focusing on various forms of expression and building meaningful connection with the creators and their crafts, we can expand our understanding the importance of "CONTRAST" and the power of juxtaposition.
1-49-4-1F & B1F Tomigaya, Shibuya-ku, Tokyo 151-0063, Japan (Map)
Awards
-
Gold -
Gold -
Grand Prix -
Yellow Pencil -
BEST of SHOW -
Silver -
Gold -
Silver -
Grand prix -
Silver -
Gold -
Nominated × 3 -
FWA OF THE DAY × 6 -
Nominated for
AGENCY OF THE YEAR -
Designer of the year
Top 10 Studios -
Selected
-
Gold -
Grand Prix -
Gold -
Yellow Pencil -
BEST of SHOW -
Silver -
Grand prix -
Gold -
Silver -
Gold -
Silver -
Nominated × 3 -
Nominated for AGENCY OF THE YEAR -
FWA OF THE DAY × 6 -
Designer of the year - Top 10 Studios -
Selected
2025
- Shohei Ohtani | Signature Logo | New Balance
ADC(TOKYO ART DIRECTORS CLUB) - Selected
- SATO 2531
Cannes Lions - Gold : Creative Data (Cultural Engagement) / Creative Strategy (Data & Analytics)
ONE SHOW - Gold : Public Relations / Cultural Driver / Creative Use of Data
CLIO - Grandprix : Creativity / Storytelling
D&AD 2025 - Yellow Pencil : Integrated
New York Festivals Advertising Awards 2025 - BEST of SHOW : Purpose
London International Awards - Silver : CREATIVE USE of DATA
Spikes Asia - Gold : Glass and PR (Research, Data & Analytics)
2024
- Häagen-Dazs ICE CREAM FACTORY TOUR
FWA - FWA OF THE DAY
CSS Design Awards - WEBSITE OF THE DAY
CSS Design Awards - WEBSITE OF THE MONTH (nominated)
AWWWARDS - Honorable Mention, Product Honors (nominated)
- SOUTETSU 60th
日経広告賞 - アニバーサリー部門 最優秀賞
2023
- kaonavi Town
The Webby Awards - Honoree in "Best Visual Design – Function" , Honoree in "Corporate Communications"
CSS Design Awards - WEBSITE OF THE DAY , WEBSITE OF THE MONTH (nominated)
FWA - FWA of the Day
AWWWARDS - Honorable Mention
- PSY-CLONE
The Webby Awards - Nominated in best 5 websites of "Best Visual Design – Function"
FWA - FWA OF THE DAY
CSS Design Awards - WEBSITE OF THE DAY, WEBSITE OF THE MONTH (nominated)
AWWWARDS - Honorable Mention
2022
- HUMAN MADE Inc.
The Webby Awards - Nominated in best 5 websites of "Corporate Communications"
FWA - FWA OF THE DAY
CSS Design Awards - Special Kudos
AWWWARDS - Honorable Mention
- LOEWE x Studio Ghibli “Spirited Away”
CSS Design Awards - Special Kudos
AWWWARDS - Honorable Mention
- KPP 10th Anniversary Special Website
FWA - FWA OF THE DAY
CSS Design Awards - WEBSITE OF THE DAY
- MARNON
FWA - FWA OF THE DAY
AWWWARDS - Honorable Mention
CSS Design Awards - Special Kudos
2021
- hueLe Museum
CSS Design Awards - Special Kudos
AWWWARDS - Honorable Mention
2019
- United Athle
AWWWARDS - Honorable Mention
CSS Design Awards - Special Kudos
DESIGN AWARDS ASIA - Design Of The Day
- BLUE NOTE JAPAN
AWWWARDS - Honorable Mention
CSS Design Awards - Special Kudos
- ASOBUILD
CSS Design Awards - Special Kudos
AWWWARDS - Honorable Mention
DESIGN AWARDS ASIA - Design Of The Day
2018
- Hoegaarden
AWWWARDS - Honorable Mention
CSS Design Awards - Special Kudos, Best User Experience, Best User Interface, Best Innovation
DESIGN AWARDS ASIA - Design Of The Day
- SENSE YOUR AROMA
CSS Design Awards - Special Kudos
DESIGN AWARDS ASIA - Design Of The Month
2017
- GINZA SIX
AWWWARDS - Merit for Commendable Sites
CSS Design Awards - Special Kudos
DESIGN AWARD ASIA - Design Of The Day
- TOGA ARCHIVES
AWWWARDS - Honorable Mention
CSS Design Awards - Special Kudos
DESIGN AWARDS ASIA - Design Of The Day
- Corona Extra Japan
AWWWARDS - Honorable Mention
CSS Design Awards - Special Kudos
DESIGN AWARDS ASIA - Design Of The Day