EN / JA
TOKYO

1-49-4, Tomigaya, 
Shibuya-ku,
151-0063 Tokyo, Japan

NEWYORK

161 Water Street, 
20th Floor
#2038,
New York, NY 10038, USA

A digital branding studio
in Tokyo and New York

IN FOCUS is a digital branding studio in Tokyo and New York.
Founded in 2012, our diverse team of specialists work seamlessly between web, video, graphic, and photography disciplines to bring fresh perspectives to the core elements of our clients' businesses—strengthening and expanding their brands, particularly across vital digital touchpoints.

2017
Nominated for Awwwards "Agency Of The Year"
2018
Selected for CSS Design Awards "Designer of the Year – Top 10 Studios"
2019
Received "Webby Honoree" at The Webby Awards
2021
Launched a multi-use creative space and gallery, CONTRAST
2023
Expanded our global operations with IN FOCUS NEW YORK
2024
Selected for the Tokyo ADC Awards
Digital Branding Web Film Graphic Edit EC Motion Graphics 3DCG Production Photo Advertisement CI/VI Copy Writing Planning SNS LP
COMPANY
IN FOCUS Inc.
CEO
Tadamasa Iguchi
ESTABLISHED
2012.03.01
CAPITAL
¥10,000,000
WHAT WE DO
BrandingStrategyCreative DirectionArt Direction
 
Photo DirectionWeb Design & DevelopmentFilm ProductionGraphic Design
 
Editorial ProductionLocalizationSocial Media ManagementCreative Space Management
WHAT WE DO
BrandingStrategyCreative DirectionArt DirectionPhoto DirectionWeb Design & Development
 
Film ProductionGraphic DesignEditorial ProductionLocalizationSocial Media ManagementCreative Space Management

Our Clients

  • HUMAN MADE inc.
  • LOEWE
  • GSIX
  • TOGA ARCHIVES
  • BLUE NOTE JAPAN
  • new balance
  • NETFLIX
  • Häagen-Dazs
  • HUGO BOSS
  • TOKYO ART BEAT
  • kaonavi
  • ASOBI SYSTEM
  • shu uemura
  • LOREAL
  • AKQA
  • Budweiser
  • Corona
  • Akatsuki
  • SonyMusic
  • Kettle
  • UNIVERSAL MUSIC
  • Pixie Dust Technologies, Inc.
  • BEAMS
  • ZAIKO
  • Minna no Ginko

Business Development

IN FOCUS NEW YORK

IN FOCUS NEW YORK

International Division

IN FOCUS NEW YORK is our global projects team.
Launched in 2023, it's meant to expand the possibilities of digital branding to a global scale.
In addition to a small-but-mighty team operating locally in NYC, we also use the insights, experiences, and talent we've accumulated over the last 14 years as a foundation to help Japanese brands expand overseas, and help international brands adapt to the Japanese market.

161 Water Street, 20th Floor #2038, New York, NY 10038, USA (Map)

ny@infocusinc.com
CONTRAST

CONTRAST

A Creative Studio

CONTRAST is a creative workspace built around the idea of "reconstruction."
The multi-use space is housed in a 45-year-old industrial building spread across three floors, designed as an open, expansive environment that supports creators. Our goal is to create a workspace that's entirely experimental, unfettered by convention, and continuously reconstructed by its residents.
By focusing on various forms of expression and building meaningful connection with the creators and their crafts, we can expand our understanding the importance of "CONTRAST" and the power of juxtaposition.

1-49-4-1F & B1F Tomigaya, Shibuya-ku, Tokyo 151-0063, Japan (Map)

contrast-tokyo.com

Awards

  • CANNES
    Gold
  • THE ONE SHOW
    Gold
  • THE CLIO AWARDS
    Grand Prix
  • D&AD
    Yellow Pencil
  • NEWYORK FESTIVALS
    BEST of SHOW
  • Lia
    Silver
  • Spikes Asia
    Gold
  • ADFEST
    Silver
  • ONE ASIA
    Grand prix
  • MAD STARS
    Silver
  • ACC
    Gold
  • THE WEBBY AWARDS
    Nominated × 3
  • FWA
    FWA OF THE DAY × 6
  • AWWWARDS
    Nominated for
    AGENCY OF THE YEAR
  • CSS Design Awards
    Designer of the year
    Top 10 Studios
  • ADC
    Selected
  • CANNES
    Gold
  • THE CLIO AWARDS
    Grand Prix
  • THE ONE SHOW
    Gold
  • D&AD
    Yellow Pencil
  • NEWYORK FESTIVALS
    BEST of SHOW
  • Lia
    Silver
  • ONE ASIA
    Grand prix
  • Spikes Asia
    Gold
  • ADFEST
    Silver
  • ACC
    Gold
  • MAD STARS
    Silver
  • THE WEBBY AWARDS
    Nominated × 3
  • AWWWARDS
    Nominated for AGENCY OF THE YEAR
  • FWA
    FWA OF THE DAY × 6
  • CSS Design Awards
    Designer of the year - Top 10 Studios
  • ADC
    Selected

Press & Media

2025.11
podcast - normalize.fm (More)
2025.05
podcast - San Francisco Design Talk by btrax (More)
2024.06
AdverTimes. -「相鐵創業60周年記念コミュニケーション」 (More)
2023.06
デジタルメディアデザイン見本帳 -「MARNON」 (More)
2023.05
The Webby Awards - CRAFTED WITH CODE [kaonavi Town] (More)
2023.01
CINRA.JOB - 設立10年を迎えたIN FOCUSのいま。「王道ではない、自分たちだけの戦い方」を追い求めた軌跡 (More)
2019.10
CINRAJOB -「新しい視点でクリエイティブを。IN FOCUS独自の「チーム編成」とは？」 (More)
2017.04
月刊ブレーン5月号 - 森下仁丹株式会社「第四新卒採用広告」
2016.11
キャリアハック - 世界を相手に戦えるか？海外志向のデザイナーへの助言 (More)
2016.06
btrax- デザイナーに必要なのはセンスか努力か
2015.05
Awwwards - [Digital Agencies in Tokyo: A Look at Japanese Web Design] (More)
2015.01
月刊ブレーン2月号 -「niko and... TOKYO」
2014.10
月刊ブレーン11月号 -「相鐵50周年プロジェクト」
2014.09
CINRAJOB-「王道ではない、自分たちだけの戦いかた」 (More)