AlphaTheta has released the next-generation professional DJ player CDJ-3000X, equipped with cloud and streaming support, in September 2025.
IN FOCUS was in charge of the photo production and the creation of the product’s web page.
AlphaTheta
https://alphatheta.com/en/product/player/cdj-3000x/black/
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CREDIT
CREATIVE DIRECTION : Satoshi Kanno (D2C ID)
DIRECTION : Gen Shibano (D2C ID)
PRODUCE : Masaya Yamamoto (ingraft)
PRODUCE / PROJECT MANAGEMENT : Masakazu Tsuru (ingraft)
PROJECT MANAGEMENT : Takumi Katayama (ingraft)
ART DIRECTION : Tatsuya Mizuguchi (IN FOCUS)
ART DIRECTION / DESIGN : Miho Nagatsuka (IN FOCUS)
FRONT-END DEVELOPMENT : Taro Yoshimura (baqemono)
PHOTOGRAPHY : Shinya Sato
RETOUCH : The Elves and the Shoemaker