Outdoor and sportswear brand Columbia has once again introduced a waterproof down jacket equipped with its proprietary heat-reflective insulation technology, “Omni-Heat Infinity.”
Following the 2025SS campaign, IN FOCUS was also in charge of the 2025AW TV commercial.
The film expresses the heat reflection generated by bodily movement, as well as the lightness of the product.
CREDITS
CREATIVE DIRECTION : Ryo Hozoji (HAKUHODO GRAVITY)
ART DIRECTION : Kentaro Harano (HAKUHODO CABIN)
MOVIE
DIRECTION / CINEMATOGRAPHY : Naohiro Ohashi (HAVIT ART STUDIO)
LOCATION COORDINATE : Takanori Matsumura (Group_A)
COLOR GRADING : Osamu Haga (ARTONE FILM)
ONLINE EDIT : Takumi Teruya (L’espace Vision)
PRODUCTION MANAGEMENT : Akiho Sato (IN FOCUS), Yuma Godo
PRODUCE : Kazuki Sekiyama (IN FOCUS)