Outdoor and sportswear brand Columbia has introduced its 2025 Spring/Summer collection featuring the sweat-activated cooling technology “Omni-Freeze ZERO.”
IN FOCUS was in charge of the 2025SS TV commercial.
The film expresses the lightness of bodily movement and the function of cooling the fabric itself by utilizing moisture from perspiration.
CREDITS
CLIENT : Columbia Sportswear
AGENCY : HAKUHODO Gravity Inc.
DIRECTION / PLANNING : Taiju Nakajima (IN FOCUS)
CINEMATOGRAPHY : Shuho Teramura
1ST AC : Masanori Miyano
DIT : Ryogo Tachiwada
LIGHTING DIRECTION : Gen Kaido
SET DESIGN : Yuichi Ishida (R.mond)
SPECIAL EFFECTS : LOCUST
HAIR & MAKE-UP : Nao Ikeda
STYLING : Takumi Urisaka
OFFLINE EDIT : Haruna Kitagawa (IN FOCUS)
COLOR GRADING : Eldar Zulpukarov (DIGITAL GARDEN)
MUSIC : Ryo Kudo (Ongakushitsu.inc)
PRODUCTION MANAGEMENT : Tomoyuki Ishizaki (IN FOCUS), Yuma Godo, Akiho Sato (IN FOCUS)
PRODUCE : Kazuki Sekiyama (IN FOCUS)