Brand Website for “GORA KADAN FUJI” Now Live

Brand Website for “GORA KADAN FUJI” Now Live

Project

In July 2025, “GORA KADAN FUJI” opened at the foot of Mt. Fuji in Subashiri. Developed by the esteemed Hakone ryokan “Gora Kadan,” this new resort is an intimate retreat facing Mt. Fuji, where nature, harmony, and heritage unite, immersing guests in nature’s quiet, living presence. It stands as one of the closest high-end hotels to the sacred peak, designed as a wellness sanctuary that harmoniously blends tradition and refined tranquility.
IN FOCUS was in charge of producing the concept movie and the brand website.
The film captures the untouched natural environment surrounding Mt. Fuji, its overwhelming grandeur, and the refined elegance found throughout the resort.
The website reflects the serene flow of time and the atmosphere of understated luxury through a refined layout with generous white space and smooth interactions.
Additionally, all website text was crafted bilingually (Japanese/English) to fully convey the resort’s concept and ambiance to an international audience.
We sought to shape and express the world of “GORA KADAN FUJI” to offer guests a truly one-of-a-kind experience.

GORA KADAN FUJI
https://www.gorakadan.com/fuji/

CREDIT

Web Site
DIRECTION : Takenobu Suzuka (IN FOCUS)
WEB DESIGN : Miho Nagatsuka (IN FOCUS)
PROGRAMMING : Ryu Takahashi (IN FOCUS)
WRITING : Takenobu Suzuka (IN FOCUS), Hiroto Takegaki (GORA KADAN)
WRITING IN ENGLISH : Yoshimi Mita (IN FOCUS)
PROJECT MANAGEMENT : Riona Yamamoto (IN FOCUS), Tadamasa Iguchi (IN FOCUS)

PHOTOGRAPHY : Keisuke Tsujimoto
PHOTO ASSISTANT : Yuma Godo

Movie
DIRECTION : Yoshinori Kataoka (IN FOCUS)
CINEMATOGRAPHY : Ryosuke Sato (momo inc)
LIGHTING DIRECTION : Wataru Sugimura (THE ONE.)
OFFLINE EDIT : Haruna Kitagawa (IN FOCUS)
COLOR : Haruka Ariga (ARTONE FILM)
MUSIC PRODUCE : Keisuke “Tommy” Tominaga (piano inc.)
BGM : Yuma Koda
MIX : r STUDIO
PRODUCE : Kazuki Sekiyama (IN FOCUS)
PRODUCTION MANAGEMENT : Tomoyuki Ishizaki (IN FOCUS), Akiho Sato (IN FOCUS), Yuma Yoshizaki (IN FOCUS)

CI / VI : artless Inc.
BRANDING DIRECTION : SHOKO MIYAZAKI (NOMURA Co., Ltd.), TATSUYA NAGAI (NOMURA Co., Ltd.)