Haircare cosmetics brand Loretta has released its first new product in nine years, the “Grease Jelly.”
IN FOCUS was in charge of the image movie and visual design.
Centered around graphics that echo the warmth of the packaging design, the visuals capture moments of achieving ideal styling with Loretta and embracing one’s individuality.
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CREDIT
Graphic
ART DIRECTION : Tsubasa Tsukidate (IN FOCUS)
DESIGN : Anna Senzaki (IN FOCUS)
PHOTOGRAPHER : Keisuke Tsujimoto
HAIR & MAKE-UP : Taro Yoshida (W Tokyo)
STYLING : Takumi Urisaka
RETOUCH : Yukari Kurose
Movie
DIRECTION : Taiju Nakajima (IN FOCUS)
PHOTOGRAPHY : Toshiki Matsumura (OBFYFOR TOKYO)
LIGHTING DIRECTION : Mikisuke Umeda
PROP STYLING : Sho Endo
MIX : Yoshiaki Hori
OFFLINE EDIT : Haruna Kitagawa (IN FOCUS)
COLOR : Sakito Nadoyama (Artone Film)
PRODUCE : Kazuki Sekiyama (IN FOCUS)
PRODUCTION MANAGEMENT : Akiho Sato (IN FOCUS)
AGENCY : DENTSU EAST JAPAN
CAST : Tairi,Koki