Following our brand identity work for San Francisco-based blockchain startup, Lyquor Labs, IN FOCUS New York took on the web design and development work for the brand’s launch site. To reflect their position as an innovative blockchain pioneer, we built an immersive digital experience featuring interactive WebGL elements and custom 3D motion assets.
The site serves as a foundational educational resource, introducing users to the groundbreaking work of founders Ted and Lizan and fostering adoption of their technology.
The entire experience is meant to feel fluid – from the user interactions with the background gradients and the transitions between each section, to how the 3D elements are integrated into the flow – to mirror the brand ethos and their unique Lyquid contracts.
Lyquor Labs
https://lyquor.xyz/
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CREDIT
CREATIVE DIRECTION : Nate Cover (IN FOCUS NEW YORK)
WEB DIRECTION : Atsushi Kaneishi (IN FOCUS)
WEB DESIGN : Nate Cover (IN FOCUS NEW YORK)
PROGRAMMING : Yuta Abe (IN FOCUS)
3D DESIGN : FIEND (Abel Emmanuel)
2D DESIGN : Vacaliebres (Alberto Vacca Lepri)