MatsukiyoCocokara & Company, which operates drugstores and pharmacies across Japan, has launched the following new brands and products:
INJESK — a skincare brand inspired by dermatological science
Hits Different — an oral beauty care brand
matsukiyo CONCRED “High Intensive Care” Series — introducing new hair mist and hair serum
IN FOCUS was in charge of the planning and production of this project.
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CREDIT
CLIENT : COLOURS Inc.
AGENCY : FRONTAGE
CREATIVE DIRECTION : Saki Katsushika (DENTSU EAST JAPAN)
ART DIRECTION : Miho Yoshizawa (DENTSU EAST JAPAN)
PRODUCE : Kazuki Sekiyama (IN FOCUS)
PRODUCTION MANAGEMENT : Akiho Sato (IN FOCUS)
INJESK・matsukiyo CONCRED
CAST : Nana Tokuse
PHOTOGRAPHY : Toki
PROP STYLING : Mamoru Hinata
HAIR & MAKE UP : Shiho Sakamoto
RETOUCH : Hirotoshi Nakamura
STUDIO : CONTRAST
Hits Different
CAST : Niko
PHOTOGRAPHY : Keisuke Tsujimoto
PROP STYLING : Mamoru Hinata
HAIR & MAKE UP : Toru Sakanishi
STYLING : Mayumi Sugiyama
RETOUCH : Kakeru Suzuki