Founded in 1930, “Namiki” is a luxury fountain pen brand renowned worldwide as the pinnacle of Japanese maki-e craftsmanship, embodying the beauty of Japan’s traditional culture.
IN FOCUS was in charge of the renewal of the Namiki catalog, creating a publication that captures the unique atmosphere of each maki-e design through high-quality photography and refined visual direction, bringing out the full allure of these exceptional writing instruments.
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CREDIT
ART DIRECTION / DESIGN : Anna Senzaki (IN FOCUS)
PRODUCE : Kento Inada (IN FOCUS)
PHOTOGRAPHY : Takahiro Igarashi (SIGNO), Hiroki Watanabe (LATERNE)
RETOUCH : Haruna Ishii (TRIVAL)
CG : Yu Takahashi (VILT)
EDIT : Yohsuke Watanabe (IN FOCUS), Shiori Saeki (IN FOCUS)
AGENCY : ORANGE AND PARTNERS CO.,LTD.
CLIENT : PILOT CORPORATION