Uber Eats Japan collaborated with fragment, led by Hiroshi Fujiwara, and motorcycle apparel brand KOMINE to create a jacket with a design exclusive to delivery partners.
Developed with the intention of enhancing safety awareness during deliveries through fashion, the jacket combines a functional, minimalist design with advanced safety technology.
IN FOCUS was in charge of the video and graphic production for this project.
By carefully capturing the details of the jacket, which balances functional beauty and safety, we focused on expressing both its stylishness for everyday use and its practicality in real delivery environments.
CREDITS
CLIENT : Uber Eats Japan
AGENCY : MINNA + HAKUHODO
CREATIVE DIRECTION : Soichiro Minagawa
STILL
ART DIRECTION : Shinya Nakayama (IN FOCUS)
PHOTOGRAPHY : Kengo Shimizu
MOVIE
DIRECTION / EDIT : Taiju Nakajima (IN FOCUS)
CINEMATOGRAPHY : Yuki Maxima
LIGHTING DIRECTION : Wataru Sugimura (THE ONE Inc.)
SOUND DESIGN : Yudai Iwata
ONLINE EDIT : Hidehisa Watanabe (75km/h)
COLOR GRADING : Takashi Sonoda Albrecht (Nomad Tokyo)
PRODUCTION MANAGEMENT : Tomoyuki Ishizaki (IN FOCUS), Yuma Yoshizaki (IN FOCUS), Akiho Sato (IN FOCUS)
PRODUCE : Kazuki Sekiyama (IN FOCUS)