adiCLUB

adidas’ membership program “adiCLUB” was renewed.It is a new point exchange program that allows members to redeem their accumulated points for a variety of benefits and experiences.

IN FOCUS was in charge of producing the promotional movie and graphics in Japan.The movie utilizes super-slow-motion photography and other techniques to depict the joyful moments of gaining attractive benefits.The graphics were created with the same worldview as the movie.

The promotional movie will be shown in stores, on the website, and on SNS.
Project image
Project image

CREDITS

AGENCY
DENTSU EAST JAPAN INC.
DIRECTION
Taiju Nakajima (IN FOCUS)
ART DIRECTION & DESIGN
Manami Masuda (IN FOCUS)
PRODUCE
Kazuki Sekiyama (IN FOCUS)
PRODUCTION MANAGEMENT
Tomoyuki Ishizaki (IN FOCUS), Yuma Godo
CINEMATOGRAPHY
Koya Yokoyama
ASSISTANT DIRECTION
Reggie White
GAFFER
Ryo
PHOTOGRAPHY
Hidetoshi Fukuoka (WHITNEY)
EQUIPMENT
OF
STYLING
U-yoh
HAIR
Tenju Okazaki
MAKE UP
Kana Ohira
PROP STYLING
Nazuna
EDIT
Miho Tanaka (IN FOCUS)
COLOR GRADING
Max Golomidov (DIGITAL GARDEN)
MUSIC
Yuki Tanabe
CAST
Yo, Mahoko, Akira Uesugi, TOYA, Shin Honda, Miyu Onodera