The second BEAMS + STARBUCKS collaboration project has launched.
Items featuring college fonts and pennant designs inspired by American casual style have been available online since June 26th.
IN FOCUS was in charge of website production, visual concept development, still photography, and movie production.
The theme is “The Timeless & Uplifting COFFEE Style,” proposing ways to enjoy coffee in various scenes throughout the day.
The designs were inspired by American catalogs and yearbooks from the 70s and 80s, expressed as a collage on a notebook.
Items featuring college fonts and pennant designs inspired by American casual style have been available online since June 26th.
IN FOCUS was in charge of website production, visual concept development, still photography, and movie production.
The theme is “The Timeless & Uplifting COFFEE Style,” proposing ways to enjoy coffee in various scenes throughout the day.
The designs were inspired by American catalogs and yearbooks from the 70s and 80s, expressed as a collage on a notebook.
The Timeless & Uplifting COFFEE Style
Find My TOGO Style
CREDITS
“The Timeless & Uplifting COFFEE Style”
Web
- WEB DIRECTION
- Tatsuya Mizuguchi (IN FOCUS)
- WEB DESIGN
- Miho Nagatsuka (IN FOCUS), Yohei Takahashi (IN FOCUS)
- PRODUCE
- Kento Inada (IN FOCUS)
Graphic
- ART DIRECTION
- Manami Masuda (IN FOCUS)
- DESIGN
- Manami Masuda (IN FOCUS)
- PHOTOGRAPHY
- Kouhei Iizuka
- STYLIST
- Taiki Mishima
- HAIR&MAKE-UP
- Kana Ohira
- PRODUCTION MANAGEMENT
- Yohsuke Watanabe (IN FOCUS)
Movie
- PRODUCE
- Kazuki Sekiyama (IN FOCUS)
- EDIT
- Haruna Kitagawa (IN FOCUS)
- PRODUCTION MANAGEMENT
- Akiho Sato (IN FOCUS)
- CINEMATOGRAPH
- Takeshi Kawanaka
- –
- SPECIAL THANKS
- Kuwa, Kid, Go, Shunki, Hazuki, Yumeno, Toma, Keita
- WRITING
- Hiroko Yoshii (BEAMS Co.,Ltd.)
- AGENCY
- BEAMS CREATIVE INC.
“Find My TOGO Style”
Web
- WEB DIRECTION
- Tatsuya Mizuguchi (IN FOCUS)
- WEB DESIGN
- Miho Nagatsuka (IN FOCUS), Yohei Takahashi (IN FOCUS)
- PROJECT MANAGEMENT
- Kento Inada (IN FOCUS)
- WRITING
- Hiroko Yoshii（BEAMS CREATIVE INC.）
Graphic
- ART DIRECTION
- Manami Masuda (IN FOCUS)
- DESIGN
- Manami Masuda (IN FOCUS)
- PHOTOGRAPHY
- Kouhei Iizuka
- PROP STYLING
- Nazuna
- HAIR&MAKE-UP
- yui
Movie
- PRODUCE
- Masaki Fushimi (IN FOCUS)
- DIRECTION
- Miho Tanaka (IN FOCUS), Masaki Fushimi (IN FOCUS)
- PRODUCTION MANAGEMENT
- Masaki Fushimi (IN FOCUS)
- CINEMATOGRAPH
- Takachrome
- EDIT
- Miho Tanaka (IN FOCUS)
- –
- SPECIAL THANKS
- Yuma Sawai, Eri Sawai, Kosaku Uchino, Etsuko Meguro, Remi Suzuki, Jinichiro Suzuki
- WRITING
- Hiroko Yoshii（BEAMS CREATIVE INC.）
- AGENCY
- BEAMS CREATIVE INC.