Blank Street Coffee 2025 Spring

Conceptualized and produced the 2025 Spring campaign for Blank Street Coffee’s seasonal menu. With coffee and matcha drinks based on the flavors you might expect to find at a picnic—Strawberry Shortcake Matcha, Peanut Butter & Jelly Matcha, and a Wildflower Latte—our team put together a shoot concept to capture the energy of a spring picnic.

IN FOCUS New York was responsible for the campaign strategy, creative and art direction, and production of the campaign.

Blank Street is a tech-driven cafe known not just for their coffee and matcha, but their speed and affordability. With locations across the US (New York, Boston, Washington DC) and the UK (London, Manchester, Birmingham, Edinburgh), they’re quickly becoming a staple in the cafe space—especially amongst younger consumers.