Blue Note Japan opened “BLUE NOTE PLACE”, a new dining concept combining food and music, at Yebisu Garden Place in Tokyo on December 6.

IN FOCUS was involved from the branding design stage to determine what kind of space the new Blue Note, will be located at the historic site of the former Beer Station Ebisu. We were in charge of the creative areas including concept, naming, CI/VI, website production, photography, and design of the menu, store card, and brand book.

The two story atrium restaurant with over 200 seating is fully equipped with dining, bar, lounge, private rooms, terraces, and other spaces for a variety of occasions. The restaurant offers a casual style of enjoying high quality live music and DJ performances with meals in an open atmosphere for a table charge (seat charge).
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CREDITS

CREATIVE DIRECTION
Tadamasa Iguchi (IN FOCUS)

CI/VI

ART DIRECTION
Shinya Nakayama (IN FOCUS)
DESIGN
Atsuhiro Ito (IN FOCUS)

Web Site

WEB DIRECTION
Yujin Hosoya (IN FOCUS)
PROJECT MANAGEMENT
Keita Yamamoto (IN FOCUS)
WEB DESIGN
Yujin Hosoya (IN FOCUS)
ASSISTANT WEB DESIGN
Ayumi Watanabe (IN FOCUS)
PROGRAMMING
nanomedia inc.