CLINIQUE offers naturally-derived products under the brand philosophy of “beautiful skin can be created”.The brand has released a promotional movie of its water-retaining gel cream “Moisture Surge” with actor and artist NON as its Japan ambassador since October.

IN FOCUS was in charge of video production and graphics for the entire campaign.The movie depicts NON’s lively facial expression as she realizes her fresh “beautiful water-retaining skin” and expresses the product’s clear and transparent worldview.
Project image
Project image
Project image

CREDITS

DIRECTION
Youdai (IN FOCUS)
ART DIRECTION
Manami Masuda (IN FOCUS)
CINEMATOGRAPHY
Kohga Mori (WHITNEY)
GAFFER
Gaku Sato
PHOTOGRAHER
Kohga Mori (WHITNEY)
EQUIPMENT
RISE grip
STYLIST
Izumi Machino
HAIR&MAKE
Shie Kanno (Kurara System)
COLOR GRADING
Haruka Ariga (ARTON FILM)
OFFLINE EDIT
Miho Tanaka (IN FOCUS)
ONLINE EDIT
Hidehisa Watanabe (75km)
RETOUCH
Tomoko Ogawa
MA
Nao Hoshi (panpot)
MUSIC
Tamon Fujimi (WISTERIA SOUND)
CAST
Non
PRODUCE
Kazuki Sekiyama (IN FOCUS)
PRODUCTION MANAGEMENT
Tomoyuki Ishizaki (IN FOCUS)
AGENCY
JR East Marketing & Communications,Inc.