FISHS EDDY

The New York dish and tableware brand “FISHS EDDY” is now available for the first time in Japan at a style editorial brand “nico and …” and an official online store “.st” run by Adastria.

“FISHS EDDY” has been loved by New Yorkers for a long time since its establishment in 1986. It is a popular brand that offers items with motifs of New York cityscape and famous places, American vintage style with pop and witty designs.

“.st” has opened a special page for “FISHS EDDY”, showing a short movie introducing the world of the brand and introducing its extensive product lineup.

We were in charge of the graphics, website, and video.
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CREDITS

CREATIVE DIRECTION
Atsushi Ishihara (ISHI Inc.)
PLANNING
Haruko Itaya (ISHI Inc.)

Graphic

ART DIRECTION
Shinya Nakayama (IN FOCUS)
DESIGN
Tsubasa Tsukidate (IN FOCUS)

Movie

PRODUCE
Kazuki Sekiyama (IN FOCUS)
DIRECTION
Yoshinori Kataoka (IN FOCUS)
EDIT
Miho Tanaka (IN FOCUS)

Web Site

WEB DIRECTION
Tatsuya Mizuguchi (IN FOCUS)
WEB DESIGN
Wang Shuqiang (IN FOCUS)
PROJECT MANAGEMENT
Keita Yamamoto (IN FOCUS)
PROGRAMMING
nanomedia inc.
SPECIAL THANKS
Wakako Kubo, Juntoku Koda, Soko Tominaga, Towa Toriya