“Anker Prime Wall Charger FRAGMENT Edition” was released as a collaborative model between Anker and fragment design led by Hiroshi Fujiwara.
The collaboration between the two of them was made possible by Hiroshi Fujiwara’s love of Anker for charging his laptop on the go during his activities as a creator. Anker’s premier charging series, the USB fast charger “Anker Prime Wall Charger,” has been rearranged in a black color with the addition of fragment design’s Thunderbolt logo.
IN FOCUS was in charge of art direction for the key visuals of this product and creating the motion graphics.
The collaboration between the two of them was made possible by Hiroshi Fujiwara’s love of Anker for charging his laptop on the go during his activities as a creator. Anker’s premier charging series, the USB fast charger “Anker Prime Wall Charger,” has been rearranged in a black color with the addition of fragment design’s Thunderbolt logo.
IN FOCUS was in charge of art direction for the key visuals of this product and creating the motion graphics.
CREDITS
- CREATIVE DIRECTION
- Soichiro Minagawa (HAKUHODO Kettle)
- ART DIRECTION
- Shinya Nakayama (IN FOCUS)
- PHOTOGRAPHY
- Kenichi Sonehara (amana)
- EDIT
- Shunyo Kumakura
- PRODUCE
- Tadamasa Iguchi (IN FOCUS)