gelato pique’s Kids & Baby Collection

gelato pique has launched the “10 PATTERN COLLECTION,” a new kids and baby line featuring a mix of beloved original graphics from past seasons and newly designed anniversary patterns.

IN FOCUS was in charge of producing the collection movie and still photography. The video features a baby model and incorporates a custom-designed roulette wheel to creatively showcase the variety of the ten unique patterns. The still shoot also included the brand’s new gift box collection released alongside the apparel.
Project image
Project image
Project image
Project image
Project image

CREDITS

CREATIVE PRODUCE
Yohsuke Watanabe (IN FOCUS)
MOVIE DIRECTION / PLANNING
Taiju Nakajima (IN FOCUS)
ART DIRECTION
Anna Senzaki (IN FOCUS)
PHOTOGRAPHY / CINEMATOGRAPHY
Kohga Mori (WHITNEY)
LIGHTING DIRECTION
Ennosuke Mori
HAIR&MAKE-UP
Kana Ohira (beauty direction)
PROP STYLING
Ai Ozaki
OFFLINE EDIT / MOTION GRAPHICS
Haruna Kitagawa (IN FOCUS)
COLOR
Yuta Hirabayashi (DIGITAL GARDEN)
PRODUCTION MANAGEMENT
Tomoyuki Ishizaki (IN FOCUS)
BABY
Eva,Luka,Leon,Luna
AGENCY
WHITE AGENCY