In conjunction with the launch of KOIZUMI BEAUTY, a comprehensive brand of hair and beauty care appliances, the company has appointed actress and creative artist Non as its image character to promote the brand on the Web, in stores, and in transit advertising.
In the web movie, the KOIZUMI BEAUTY series of products are used to promote the idea that daily beauty care leads to “a beautiful tomorrow”. She plays the dual roles of “Laid Back Girl”, a life-size woman who tends to ease in her busy life, and “Self-Loving Sheep,” who gently watches over her.
IN FOCUS was in charge of the production of the video, website, and graphics.
In the web movie, the KOIZUMI BEAUTY series of products are used to promote the idea that daily beauty care leads to “a beautiful tomorrow”. She plays the dual roles of “Laid Back Girl”, a life-size woman who tends to ease in her busy life, and “Self-Loving Sheep,” who gently watches over her.
IN FOCUS was in charge of the production of the video, website, and graphics.
CREDITS
Movie
- CREATIVE PRODUCE
- Kazuki Sekiyama (IN FOCUS)
- DIRECTION
- Satomi Inagaki (CONNECTION)
- CINEMATOGRAPHY
- Asami Koyama (OKURA)
- LIGHTING DIRECTION
- Kazuhide Toya
- SET DESIGN
- Yoshihiro Narutaki (CRAFT）
- STYLING
- Izumi Machino
- HAIR & MAKE
- Fumie Kanno
- OFFLINE EDIT
- Miho Tanaka (IN FOCUS)
- ONLINE EDIT
- Takanori Nakamura (CONNECTION）
- COLOR GRADING
- Takahito Kurobe (McRAY)
- AUDIO MIXING
- Dai Shinagawa
- MUSIC PRODUCE
- Mutsumi Hamano (MELODY PUNCH)
- PRODUCTION MANAGEMENT
- Hiroki Shudo (IN FOCUS), Kouta Nagasawa (IN FOCUS), Yuma Godo
- SPECIAL THANKS
- Kataoka Meriyasu
Web Site
- WEB DIRECTION
- Tatsuya Mizuguchi (IN FOCUS)
- PROJECT MANAGEMENT
- Keita Yamamoto (IN FOCUS)
- WEB DESIGN
- Yohei Takahashi (IN FOCUS)
- PROGRAMMING
- Yohei Takahashi (IN FOCUS)
Graphic
- CREATIVE PRODUCE
- Kazuki Sekiyama (IN FOCUS)
- ART DIRECTION
- Haruka Wakai
- PHOTOGRAPHER
- Keisuke Tsujimoto
- PRODUCTION MANAGEMENT
- Hiroki Shudou (IN FOCUS)