“LIPPS BOY” is a men’s cosmetic brand by LIPPS Co., Ltd., which operates hair salons and produces and sells hair styling products and men’s cosmetic products.IN FOCUS was in charge of planning and producing a brand movie and key visuals to commemorate the brand’s 5th anniversary.
All locations were shot in Shibuya, and used music by “TOKYO HEALTH CLUB”. By showing the contrast between young people and the city, which changes with trends and the times, we expressed the style of young people who enjoy things just the way they are. At the same time, by capturing natural facial expressions and reactions, the brand is portrayed as friendly and cool without being overpowering.
All locations were shot in Shibuya, and used music by “TOKYO HEALTH CLUB”. By showing the contrast between young people and the city, which changes with trends and the times, we expressed the style of young people who enjoy things just the way they are. At the same time, by capturing natural facial expressions and reactions, the brand is portrayed as friendly and cool without being overpowering.
CREDITS
Movie
- CAST
- Hayato Kurihara, Ciel, Guen, Aki, Miki Hasegawa, Ryu Saijo, Daiki Hiba
- DIRECTION
- Taiju Nakajima (IN FOCUS)
- CINEMATOGRAPHY
- Shuho Teramura
- STEADICAM OPERATION
- Genki Hidaka
- 1ST AC
- Masanori Miyano
- LIGHTING DIRECTION
- Gen Kaido
- PROP STYLING
- Yuichi Ishida
- STYLING
- Hayato Takada
- HAIR & MAKE UP
- Taeko Suda
- LOCATION COORDINATE
- Masanori Odagiri (Groove)
- OFFLINE EDIT
- Haruna Kitagawa (IN FOCUS)
- ONLINE EDIT
- Hidehisa Watanabe
- MIX
- Yoshinori Nakamura (GZ TOKYO)
- COLOR
- Alexander Zolotarev
- MUSIC
- TOKYO HEALTH CLUB
- NARRATION
- Satsuki Shinozaki (Herringbone)
Graphic
- ART DIRECTION
- Manami Masuda (IN FOCUS)
- DESIGN
- Manami Masuda (IN FOCUS)
- PHOTOGRAPHY
- Teruo Horikoshi (TRON)
- RETOUCH
- Sho Sugihashi
- PROJECT MANAGEMENT
- Tomoyuki Ishizaki (IN FOCUS), Yuma Godo, Akiho Sato (IN FOCUS)
- PRODUCE
- Kazuki Sekiyama (IN FOCUS)
- AGENCY
- Dentsu East Japan