Loretta Unveils New Product Image Movie and Visual Design
Haircare cosmetics brand Loretta has released its first new product in nine years, the “Grease Jelly.”
IN FOCUS was in charge of the image movie and visual design.
Centered around graphics that echo the warmth of the packaging design, the visuals capture moments of achieving ideal styling with Loretta and embracing one’s individuality.
IN FOCUS was in charge of the image movie and visual design.
Centered around graphics that echo the warmth of the packaging design, the visuals capture moments of achieving ideal styling with Loretta and embracing one’s individuality.
CREDITS
Graphic
- ART DIRECTION
- Tsubasa Tsukidate (IN FOCUS)
- DESIGN
- Anna Senzaki (IN FOCUS)
- PHOTOGRAPHER
- Keisuke Tsujimoto
- HAIR & MAKE-UP
- Taro Yoshida (W Tokyo)
- STYLING
- Takumi Urisaka
- RETOUCH
- Yukari Kurose
Movie
- DIRECTION
- Taiju Nakajima (IN FOCUS)
- PHOTOGRAPHY
- Toshiki Matsumura (OBFYFOR TOKYO)
- LIGHTING DIRECTION
- Mikisuke Umeda
- PROP STYLING
- Sho Endo
- MIX
- Yoshiaki Hori
- OFFLINE EDIT
- Haruna Kitagawa (IN FOCUS)
- COLOR
- Sakito Nadoyama (Artone Film)
- PRODUCE
- Kazuki Sekiyama (IN FOCUS)
- PRODUCTION MANAGEMENT
- Akiho Sato (IN FOCUS)
- AGENCY
- DENTSU EAST JAPAN
- CAST
- Tairi,Koki