LUMINE SHINJUKU held a one month campaign “Ni, Au” from April 1st to May 6th with the hope that everyone starting a new life in spring would have a wonderful encounter.
IN FOCUS was in charge of art direction, design, and LP production for the campaign.
Illustrator Natsuki Kurachi was selected for the project. The soft tone of the illustration depicted a woman dressed in a lovely fashion, excited about her new life.
Project image

CREDITS

ILLUSTRATION
Natsuki Kurachi
ART DIRECTION
Manami Masuda (IN FOCUS)
DESIGN
Manami Masuda (IN FOCUS)
WEB DIRECTION
Tatsuya Mizuguchi (IN FOCUS)
WEB DESIGN
Tatsuya Mizuguchi (IN FOCUS)
PRODUCE
Riona Yamamoto (IN FOCUS)
AGENCY
JR East Marketing & Communications,Inc.