Lyquor Labs

Brand identity design and web design and development for San Francisco-based blockchain startup, Lyquor Labs. Drawing inspiration from the technology itself, both the logo and website design were designed to evoke a sense of fluidity and security.

The logo itself is designed to resemble 「水」 the Chinese symbol for water with a healthy dose of modernity. Paired with a sturdy logotype that fuses a modern serif with its italic pair, adds forward momentum to the system and helps emphasize the origin of the brand's name—a fusion of the words lyquid and quorum.

For the brand's launch site, we designed and developed an immersive digital experience featuring interactive WebGL elements and custom 3D motion assets that reflect Lyquor Lab's position as an innovative blockchain pioneer.

The web experience is meant to feel fluid – from the user interactions with the background gradients and the transitions between each section, to how the 3D elements are integrated into the flow – to mirror the brand ethos and their unique Lyquid contracts.

Lyquor Labs was founded in 2024 in San Francisco by blockchain veterans Lizan Zhou and Ted Yin.