Since its birth in 1988, the “996” has been loved as a long-selling model representing New Balance.
This year marks the 35th anniversary of the release of the 996, the special content “Why 996?” was released to “996 LOVER” of different generations and lifestyles, asking “Why has the 996 been loved for so long by so many generations?”.
IN FOCUS was in charge of the website production. The design and seamless design created an immersive gallery-like experience. The design and seamless integration create an immersive gallery-like experience.
This year marks the 35th anniversary of the release of the 996, the special content “Why 996?” was released to “996 LOVER” of different generations and lifestyles, asking “Why has the 996 been loved for so long by so many generations?”.
IN FOCUS was in charge of the website production. The design and seamless design created an immersive gallery-like experience. The design and seamless integration create an immersive gallery-like experience.
CREDITS
- AGENCY
- BOOMER
- PRODUCE
- Naoyuki Akiba (BOOMER)
- PROJECT MANAGEMENT
- Yuta Fukano (BOOMER)
- ART DIRECTION
- Yoshihiro Kato (OFFIBA)
- WEB DIRECTION
- Tatsuya Mizuguchi (IN FOCUS)
- WEB DESIGN
- Wang Shuqiang (IN FOCUS)
- DEVELOPMENT
- Taro Yoshimura (baqemono)
- PHOTOGRAPHY
- Tetsuo Kashiwada
- STYLIST
- Kondo Tomomichi
- HAIR＆MAKE
- yui
- WRITER
- Rui Konno