NBA MIX Series

NBA MIX Series planned and produced by NBA Rakuten for the Japanese market, launched its latest collection, an apparel line that conveys a unique mix of the NBA’s history, originality, and the diverse appeal of the surrounding culture.
IN FOCUS was in charge of producing the season’s visuals.
To emphasize that this was a Japanese project, we aimed to create unexpected visuals by shooting at the foot of Mt. Fuji.

CREDITS

CREATIVE PRODUCE
Yohsuke Watanabe (IN FOCUS)
PHOTO
Kento Mori
STYLING
Shuhei Yamazaki
HAIR & MAKE-UP
Yosuke Akizuki
MODEL
Mikiya Nakano, Kaori Udagawa
EDIT
Keisuke Honda