We produced the creators’ club “NEW” website where a diverse group of creators with various specialties and an insatiable spirit of inquiry gather.

The website has a cool UI that complements the main graphics and a playful gimmick that is typical of “NEW”. The UI used to search for projects and members is also a sequencer, allowing users to play with letters and beats. The small monitor section plays a role in connecting the overall concept of the site by responding to page transitions and user behavior with reference to hardware drum machines.

Project image
Project image
Project image

CREDITS

DESIGN
Tetsuro Shimura (IN FOCUS)
DEVELOP
Yuki Fujita