To celebrate the 115th anniversary of the birth of New Balance, we collaborated with photographer Keiichi Nitta.
The website has launched with portraits of 115 people active in various scenes, including models, actors, comedians, idols, editors, athletes, and artists.Wearing the "574," the most beloved shoe in New Balance's history around the world, each person appears with their "all-time favorite thing".
Please take a look of the wonderful portraits of 115 people with the things that are "Always Popular" to them.
The website has launched with portraits of 115 people active in various scenes, including models, actors, comedians, idols, editors, athletes, and artists.Wearing the "574," the most beloved shoe in New Balance's history around the world, each person appears with their "all-time favorite thing".
Please take a look of the wonderful portraits of 115 people with the things that are "Always Popular" to them.
CREDITS
- WEB DIRECTION
- Tatsuya Mizuguchi (IN FOCUS)
- WEB DESIGN
- Tatsuya Mizuguchi (IN FOCUS), Miho Nagatsuka (IN FOCUS)
- DEVELOPMENT
- BALANCe
- PRODUCE
- Naoyuki Akiba (BOOMER)
- ASSISTANT PRODUCE
- Satoru Kawanabe (BOOMER)
- PHOTOGRAPHY
- Yoshihiro Kato (OFFIBA)
- AGENCY
- BOOMER