New Balance – WOMEN SHOES 327 & 237 / APPAREL SS22

New Balance sneaker “327” and “237” women models are now available in new limited edition colors, and the new “NB Women’s Apparel Collection” for Spring/Summer 2022 has been launched.

IN FOCUS was in charge of art direction and design on photoshoots and productions.
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CREDITS

CREATIVE DIRECTION
Shiina Mizuno (MEDIATOR)
PHOTOGRAPHY
Tatsunari Kawazu (S-14)
STYLING
Kumiko Sannomaru
HAIR & MAKE
Tomoe Nakayama
PROP STYLING
Mamoru Hinata (FORDIMENSIONS)
MODEL
Erica (NAGARA GROUP)
ART DIRECTION
Shinya Nakayama (IN FOCUS)
DESIGN
Tsubasa Tsukidate (IN FOCUS)
PROJECT MANAGEMENT
Emi Takahashi (IN FOCUS)