In March 2024, ahead of the MLB World Tour kickoff, New Balance unveiled Shohei Ohtani’s signature logo.
Created by Slam Dunk author Takehiko Inoue, the logo visually captures Ohtani’s baseball journey, depicting him rounding first base in a dynamic sketch.
IN FOCUS participated in this project, producing the brand movie and website under Inoue’s supervision.
With the concept “In that run, every soul delights.” the visuals embody the essence of Ohtani—his pure love for the game, his unwavering respect for the sport, and his relentless pursuit of excellence, pouring his heart and soul into every play.
In March 2025, the MLB season opener will take place at Tokyo Dome. Witness Ohtani’s remarkable performance alongside Inoue’s vibrant illustrations, brought to life through film and the web.
Created by Slam Dunk author Takehiko Inoue, the logo visually captures Ohtani’s baseball journey, depicting him rounding first base in a dynamic sketch.
IN FOCUS participated in this project, producing the brand movie and website under Inoue’s supervision.
With the concept “In that run, every soul delights.” the visuals embody the essence of Ohtani—his pure love for the game, his unwavering respect for the sport, and his relentless pursuit of excellence, pouring his heart and soul into every play.
In March 2025, the MLB season opener will take place at Tokyo Dome. Witness Ohtani’s remarkable performance alongside Inoue’s vibrant illustrations, brought to life through film and the web.
CREDITS
- Director & Illustrator
- Takehiko Inoue
- Planner/Producer
- Naoyuki Akiba (BOOMER inc.)
- Art Director/Designer
- Yoshihiro Kato (ikism)
Movie Production
- Director
- Taiju Nakajima (IN FOCUS)
- Offline Editor
- Miho Tanaka (IN FOCUS)
- 3D Animator
- Tomohiro Murayama (Miracle Mile Inc. )
- Music
- Hikaru Arata
- Sound Effect
- Fumio Yasue
- Production Manager
- Tomoyuki Ishizaki (IN FOCUS)
- Producer
- Kazuki Sekiyama (IN FOCUS)
Website Development
- Director
- Masaya Yamamoto (ingraft Inc.)
- Designer
- Keitaro Suzuki
- Developer
- Taro Yoshimura (baqemono.inc.)
- Producer
- Tatsuya Mizuguchi (IN FOCUS)
English Logo Statement
- Copywriting
- Tei Meiwa (NO BOUNDARIES)
- Agency
- BOOMER inc
- Assistant Producer
- Shinji Ohta (BOOMER inc.)