Panasonic introduces “noiful”, a subscription service designed for rental properties.
Ideal for those starting a new chapter in life or looking to upgrade their living environment, “noiful” offers a seamless way to enjoy a refined lifestyle with cutting-edge home appliances and carefully curated spaces.
IN FOCUS was in charge of creating the key visuals, commercial, and landing page. The key visuals feature a room design that embodies the “noiful” experience, with a focus on the brand’s signature yellow color. The commercial revolves around the catchy tagline “Do you have noiful?”, portraying a lively and comedic exchange between a real estate agent and a customer. The landing page extends the visual identity of the KV and commercial, incorporating a playful and pop-inspired design to highlight the service’s appeal.
Ideal for those starting a new chapter in life or looking to upgrade their living environment, “noiful” offers a seamless way to enjoy a refined lifestyle with cutting-edge home appliances and carefully curated spaces.
IN FOCUS was in charge of creating the key visuals, commercial, and landing page. The key visuals feature a room design that embodies the “noiful” experience, with a focus on the brand’s signature yellow color. The commercial revolves around the catchy tagline “Do you have noiful?”, portraying a lively and comedic exchange between a real estate agent and a customer. The landing page extends the visual identity of the KV and commercial, incorporating a playful and pop-inspired design to highlight the service’s appeal.
CREDITS
- PRODUCE
- Kazuki Sekiyama (IN FOCUS)
Graphic
- ART DIRECTION
- Manami Masuda (IN FOCUS)
- DESIGN
- Anna Senzaki (IN FOCUS)
- PHOTOGRAPHY
- Takaki Kumada
Movie
- PRODUCTION MANAGEMENT
- Tomoyuki Ishizaki (IN FOCUS), Yuma God
- MOVIE DIRECTION
- Okuma Kazuhiro (Hoshino office)
- CINEMATOGRAPHY
- Takaki Kumada
- LIGHTING DIRECTION
- HIGASIX (WHITENEY)
- STYLING
- Mayumi Sugiyama (Hoshino Office)
- Shiho Sakamoto (Glass loft)
- OFFLINE EDIT
- Haruna Kitagawa (IN FOCUS)
- ONLINE EDIT
- Masaya Yoshida
- COLOR GRADING
- Naotaka Takahashi (L’espace Vision)
- MUSIC
- Katsuya Yamada (aiin)
- CASTING
- Tomokazu Yamauchi (Kosei)
- CAST
- Hana Amano, Wataru Omura
Web
- WEB DIRECTION
- Ryo Yamahira (IN FOCUS)
- WEB DESIGN
- Ryo Yamahira (IN FOCUS)
- PROGRAMMING
- Junya Ohara (IN FOCUS)
- PROJECT MANAGEMENT
- Riona Yamamoto (IN FOCUS)
- AGENCY
- Hakuhodo Inc.
- CLIENT
- Panasonic