“S.RIDE” is a cab dispatch application released in 2018 and primarily targeting office workers in the Tokyo metropolitan area. On March 1st, 2022, “S.RIDE Premium,” a monthly subscription service, was launched based on the concept of “subscriber-oriented taxi service to make travel more comfortable”.
The key visual depicts a cab track with yellow lines, expressing S.RIDE’s characteristic “one-slide dispatch”.
IN FOCUS was in charge of producing the key visual and in-cab signage video, as well as photographing image assets.
The key visual depicts a cab track with yellow lines, expressing S.RIDE’s characteristic “one-slide dispatch”.
IN FOCUS was in charge of producing the key visual and in-cab signage video, as well as photographing image assets.
CREDITS
Graphic
- ART DIRECTION
- Shinya Nakayama (IN FOCUS)
- PHOTOGRAPHY
- Kentaro Miyazaki
- DESIGN
- Atsuhiro Ito (IN FOCUS)
Movie
- PRODUCE & DIRECTION
- Kazuki Sekiyama (IN FOCUS)
- PHOTOGRAPHY
- Keisuke Tsujimoto
- PRODUCTION MANAGEMENT
- Kouta Nagasawa (IN FOCUS), Yuma Godo
- STYLING
- Takumi Urisaka
- HAIR & MAKE
- Tacaco Moteyama
- EDIT & MOTION GRAPHIC
- FIXION
- MUSIC PRODUCE
- TAKASHI TESHIGAWARA
- MA
- Salmix