Shibuya Scramble Square’s summer campaign started on August 5th. The campaign, “Doki Doki ni, Deau” is a collaboration project between the facility and the manga series “Space Brothers”, and as a visual strategy to promote the commercial area, it features model miu and introduces 6 stores and restaurants based on the same theme.
IN FOCUS was in charge of art direction, design, copywriting, and production for the campaign visuals, including signage inside and outside the building and a special website.
IN FOCUS was in charge of art direction, design, copywriting, and production for the campaign visuals, including signage inside and outside the building and a special website.
CREDITS
- MODEL
- miu (NVRMND)
- PHOTOGRAPHY
- Kouhei Iizuka
- STYLING
- Sarina Tanaka
- HAIR&MAKE-UP
- Mika Iwata (mod’s hair)
- ART DIRECTION
- Manami Masuda (IN FOCUS)
- DESIGN
- Manami Masuda (IN FOCUS), Atsuhiro Ito (IN FOCUS)
- COPYWRITING
- Yohsuke Watanabe (IN FOCUS)
- WEB PROJECT MANAGEMENT
- Kento Inada (IN FOCUS)
- WEB DESIGN
- Wang Shuqiang (IN FOCUS)
- DEVELOPMENT
- Ryu Takahashi (IN FOCUS)
- AGENCY
- JR East Marketing & Communications,Inc.