As global content for SHISEIDO’s VITAL PERFECTION line, a special story page featuring “SafflowerRED™” has been launched within the international product page.
The VITAL PERFECTION series highlights the key ingredient “SafflowerRED™,” showcasing its rarity and unique production process through a narrative-driven format.
IN FOCUS was in charge of producing the special content section on the product page.
Since the feature is embedded within the existing page, the design utilizes a full-screen layout and scroll-linked animations to create an immersive experience that draws the viewer into the story of SafflowerRED™.
The VITAL PERFECTION series highlights the key ingredient “SafflowerRED™,” showcasing its rarity and unique production process through a narrative-driven format.
IN FOCUS was in charge of producing the special content section on the product page.
Since the feature is embedded within the existing page, the design utilizes a full-screen layout and scroll-linked animations to create an immersive experience that draws the viewer into the story of SafflowerRED™.
CREDITS
- WEB DIRECTION
- Yujin Hosoya (IN FOCUS)
- WEB DESIGN
- Miho Nagatsuka (IN FOCUS)
- PROGRAMMING
- Yuta Abe (IN FOCUS)
- PRODUCE
- Kento Inada (IN FOCUS)
- PRODUCTION
- TOKYO