Soutetsu Inc., a steel manufacturing factory in Hitachi city, Ibaraki, celebrated its 50th anniversary. IN FOCUS was in charge of art direction for the anniversary project.
Based on the concept “Make Soutetsu’s work a sport”, we carried out a large scale re-branding including production of logo, news paper ad, booklet, web renewal, sign project of the factory wall, remodeling of a locker room, patch of the uniform, and graphic for the ceremony.
Based on the concept “Make Soutetsu’s work a sport”, we carried out a large scale re-branding including production of logo, news paper ad, booklet, web renewal, sign project of the factory wall, remodeling of a locker room, patch of the uniform, and graphic for the ceremony.
CREDITS
- PRODUCE
- Atsushi Ishihara (HAKUHODO KETTLE)
- COPY WRITING / PLANNING
- Kana Koyama (DENTSU)
- ART DIRECTION / DESIGN
- Shinya Nakayama (IN FOCUS)
- PHOTOGRAPHY
- Manami Takahashi