For the first time since its launch in 2004, art media Tokyo Art Beat has completely renewed both its website and app, and it has been reborn to make art more accessible and more deeply understood.
The trademark of Tokyo Art Beat, the pink square logo have been also redesigned. By seeing the square as a cube and adding a point to each side, it transformed into a heptagon. The gradation of shapes and colors represents the diversity of people’s thoughts and interpretations of art, as well as the expansion of Tokyo Art Beat to a new stage.
IN FOCUS was in charge of the CI/VI production.
The trademark of Tokyo Art Beat, the pink square logo have been also redesigned. By seeing the square as a cube and adding a point to each side, it transformed into a heptagon. The gradation of shapes and colors represents the diversity of people’s thoughts and interpretations of art, as well as the expansion of Tokyo Art Beat to a new stage.
IN FOCUS was in charge of the CI/VI production.
CREDITS
- CREATIVE DIRECTION
- Tadamasa Iguchi (IN FOCUS)
- ART DIRECTION
- Shinya Nakayama (IN FOCUS)
- DESIGN
- Manami Masuda (IN FOCUS), Atsuhiro Ito (IN FOCUS)