Uber Eats Japan collaborated with fragment, led by Hiroshi Fujiwara, and motorcycle apparel brand KOMINE to create a jacket with a design exclusive to delivery partners.
Developed with the intention of enhancing safety awareness during deliveries through fashion, the jacket combines a functional, minimalist design with advanced safety technology.
IN FOCUS was in charge of the video and graphic production for this project.
By carefully capturing the details of the jacket, which balances functional beauty and safety, we focused on expressing both its stylishness for everyday use and its practicality in real delivery environments.
Developed with the intention of enhancing safety awareness during deliveries through fashion, the jacket combines a functional, minimalist design with advanced safety technology.
IN FOCUS was in charge of the video and graphic production for this project.
By carefully capturing the details of the jacket, which balances functional beauty and safety, we focused on expressing both its stylishness for everyday use and its practicality in real delivery environments.
CREDITS
- CLIENT
- Uber Eats Japan
- AGENCY
- MINNA + HAKUHODO
- CREATIVE DIRECTION
- Soichiro Minagawa
STILL
- ART DIRECTION
- Shinya Nakayama (IN FOCUS)
- PHOTOGRAPHY
- Kengo Shimizu
MOVIE
- DIRECTION / EDIT
- Taiju Nakajima (IN FOCUS)
- CINEMATOGRAPHY
- Yuki Maxima
- LIGHTING DIRECTION
- Wataru Sugimura (THE ONE Inc.)
- SOUND DESIGN
- Yudai Iwata
- ONLINE EDIT
- Hidehisa Watanabe (75km/h)
- COLOR GRADING
- Takashi Sonoda Albrecht (Nomad Tokyo)
- PRODUCTION MANAGEMENT
- Tomoyuki Ishizaki (IN FOCUS), uma Yoshizaki (IN FOCUS), Akiho Sato (IN FOCUS)
- PRODUCE
- Kazuki Sekiyama (IN FOCUS)