uka Regenerative Good

To mark the 10th anniversary of the launch of the brand’s first hair care line, “uka Head Therapy Series,” total beauty company uka aims for the next sustainability stage by introducing a new series. On July 17th, “uka IZU Shampoo / Conditioner” from “Regenerative Good Series” will be available.

uka aims to create a cycle where both hair and the environment benefit mutually. For the production of “uka IZU Shampoo / Conditioner,” lindera umbellata from Izu is sourced. The payment for these resources supports forest regeneration activities, which in turn help restore the mountains, the sea connected to them, and the surrounding environment. They aim to create a virtuous cycle that does not rely on donations or charity.

IN FOCUS was in charge of art direction, design, video, still photography, and other creative areas. Kikuno, a creative director, was featured as the model, which beautifully captures the natural essence of both her and the uka story, set against the backdrop of Izu.