“ULIZA,” a video streaming platform provided by PLAY Corporation, is a cloud-based video streaming system for companies considering the introduction and efficient use of video streaming for a variety of purposes. ULIZA has recently undergone rebranding centered on changes to its tagline and VI, and a large-scale advertising campaign has been launched in conjunction with the rebranding.
IN FOCUS was responsible for the tagline and VI development, advertising visuals, brand movie, and website.
IN FOCUS was responsible for the tagline and VI development, advertising visuals, brand movie, and website.
CREDITS
- CREATIVE DIRECTION
- Shinya Nakayama (IN FOCUS)
- COPY WRITING
- Yuya Shiraki (nanilani inc.)
AD
- ART DIRECTION
- Shinya Nakayama (IN FOCUS), Manami Masuda (IN FOCUS)
- GRAPHIC DESIGN
- Atsuhiro Ito (IN FOCUS)
- PHOTOGRAPHY
- Takeshi Shinto
- STYLING
- Soichiro Kobayashi
- HAIR
- kujira
- MAKE-UP
- Mariko Suzuki
MOVIE
- MOVIE DIRECTION
- Shogo Hashimoto (Cat and Dog)
- PRODUCE
- Masaki Fushimi (IN FOCUS)
- CAMERA CHIEF
- Riku Yoneyama (culture)
- STYLING
- Soichiro Kobayashi
- HAIR
- kujira
- MAKE-UP
- Mariko Suzuki
- LIGHTING DIRECTION
- Sho Tanitsu
- PROP STYLING
- Emiko Furuse
- PRODUCTION MANAGEMENT
- Ryosuke Senda
- MUSIC PRODUCE
- Takashi Teshigawara
WEB
- WEB DIRECTION
- Takenobu Suzuka (IN FOCUS)
- WEB DESIGN
- Takenobu Suzuka (IN FOCUS)
- ASSISTANT WEB DESIGN
- Ayumi Watanabe (IN FOCUS)
- PROGRAMMING
- Yuta Abe (IN FOCUS)