W/A

EXIDEA, a company that manages web media, provides web marketing support, and offers SaaS tools, has launched “W/A,” a solution that encourages corporate growth through Context Branding with the idea of “Eliminate the unintelligible and excite the world.”.
IN FOCUS was in charge of creative areas such as website production, motion production, and photo direction.

For the website, we used the service name “W/A” and the ripple-based logo as hints to create visuals that express the essence of harmony, fluctuation, and what lies beneath the surface of the water, which emerges through repeated hypotheses and discussions. The European typeface is Synt, which has a novelty that presents a new point of view while accompanying the calm main visuals. The basic structure is a key point that impresses W/A’s unique style. The visuals, which develop differently on each page, aim to give the viewer a sense of a common theme amidst the fluctuations.