Second In-Store Video for CO-COS “FARANG workwear”

We produced the second in-store video for CO-COS’s new brand, FARANG workwear. Building on the first installment, we again enlisted the world-renowned parkour artist team Team Farang, featuring Jason Paul, Zen Shimada, and Anan Anwar as the main cast, and developed stories that highlight each performer’s individuality.

While carrying forward the dynamic energy of parkour emphasized in the previous work, this piece portrays “putting on the wear” as a switch that activates performance, expressing the functionality of the workwear through acrobatic movement.

Set in a home improvement store, the video unfolds through three stories in which distinct abilities—speed, mobility, and creativity—blossom the moment the characters don FARANG workwear. Everyday actions such as picking up products, handling tools, and DIY tasks are transformed into dynamic physical expressions that incorporate parkour and dance.

By blending a comical narrative with stylish visual direction, the video intuitively communicates the workwear’s range of motion and toughness. Designed for playback on in-store monitors, it presents the brand’s worldview and product appeal as highly entertaining visuals.