“Roppongi Hills Christmas 2025” was held from November 4 to December 25 at Roppongi Hills. Along Keyakizaka Street, a 400-meter stretch of roadside trees was illuminated with the “SNOW & BLUE” illumination, evoking a shimmering silvery winter landscape.
Under the sponsorship of JRA, the illumination was developed around the theme “HAPPY HOLIDAYS TO YOU!”, featuring visuals of horse figures inspired by Christmas ornaments emerging from gift boxes. IN FOCUS wasin charge of the art direction and design of the key visual, as well as various applications, including sidewalk banners and pillar wraps throughout Roppongi Hills, in addition to the graphic design used for the installation elements.
CREDITS
AGENCY : HAKUHODO, TOW
ART DIRECTION / DESIGN : Anna Senzaki (IN FOCUS), Tsubasa Tsukidate (IN FOCUS)
3DCG : CG Creative Studio Liryc
PHOTOGRAPHY (WORKS) : Teppei Hori