INFOCUS has overseen the rebranding of “Kajiya Beef,” a premium wagyu brand from Tanegashima, in preparation for its global expansion. The project encompassed logo design, web design and development, copywriting, and photography—comprehensively redefining the brand’s visual and conceptual identity.
The website was designed to communicate intuitively across cultures, expressing the brand’s value through imagery and layout rather than language. It conveys the story of “Kajiya Beef,” nurtured in the rich natural environment of Tanegashima, with a tone that is both dynamic and serene.
The logo was renewed to retain the essence of a traditional wagyu brand while evolving into a timeless design that resonates internationally.
KAJIYA BEEF
https://kajiya-beef.com/
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CREDIT
Logo
ART DIRECTION : Shinya Nakayama (IN FOCUS)
DESIGN : Shinya Nakayama (IN FOCUS)
Web
ART DIRECTION : Shinya Nakayama (IN FOCUS)
WEB DIRECTION : Ryo Yamahira (IN FOCUS)
WEB DESIGN : Ryo Yamahira (IN FOCUS)
PROGRAMMING : Hiroki Goto (IN FOCUS)
COPYWRITING : Shinya Nakayama (IN FOCUS)
TRANSLATION : Yoshimi Mita (IN FOCUS)
PHOTOGRAPHY : Masahiro Yamamoto
PROJECT MANAGEMENT : Riona Yamamoto (IN FOCUS)