Launched the Brand and Special Sites for Kirin Beer’s New Product “KIRIN GOOD ALE,” Also Produced SNS Content and Product Launch Video

Kirin Brewery Company, Limited has launched a new brand, “Kirin Good Ale,” on October 7, positioning it as the company’s third core pillar following “Kirin Ichiban Shibori Draft Beer” and “Kirin Beer Harekaze.” Born from the desire to “create great beer that brightens Japan’s future,” this beer was crafted to deliver “...

gelato pique CAT ＆ DOG’s Classic Wear Renewed

gelato pique has updated its pet line, “gelato pique CAT＆DOG,” for dogs and cats with new colors and sizes. The lineup has been renewed to accommodate a wider variety of dog and cat breeds. IN FOCUS was in charge of designing the landing page, banners, and social media posts, as well as conducting the still life photog...

Official Artist Website for Dance ＆ Vocal Group “STARGLOW” Launched

We have created the official artist website for “STARGLOW,” a five-member dance and vocal group consisting of RUI, TAIKI, KANON, GOICHI, and ADAM, formed through BMSG’s audition program “THE LAST PIECE.” The website embodies their concept: “Like reaching for stars that seem beyond reach, they continue chasing grand dre...

Mila Owen Releases Web-Exclusive Collection Featuring Anna Murashige

Mila Owen, known for its refined and contemporary take on timeless basics, has unveiled its web-exclusive collection series “Chakuchaku.” The collection features versatile, seasonless pieces styled by talent Anna Murashige in a 10-day mix-and-match look format. Alongside her personal comments as a long-time fan of the ...

The Global Website of Tanegashima Wagyu Brand “Kajiya Beef” Has Been Released

INFOCUS has overseen the rebranding of “Kajiya Beef,” a premium wagyu brand from Tanegashima, in preparation for its global expansion. The project encompassed logo design, web design and development, copywriting, and photography—comprehensively redefining the brand’s visual and conceptual identity. The website was desi...

The New Catalog for PILOT’s Luxury Maki-e Fountain Pen Brand “Namiki” Is Now Available

Founded in 1930, “Namiki” is a luxury fountain pen brand renowned worldwide as the pinnacle of Japanese maki-e craftsmanship, embodying the beauty of Japan’s traditional culture. IN FOCUS was in charge of the renewal of the Namiki catalog, creating a publication that captures the unique atmosphere of each maki-e design...

Brooklyn Parlor, a Café by Blue Note Japan, Undergoes Rebranding

Brooklyn Parlor, the café by Blue Note Japan that has delivered special moments where music, food, and books intersect under the concept of “All the wasteful and elegant things in life,” has undergone a rebranding. IN FOCUS was in charge of the entire visual communication design for this project, from rebuilding the CI...

Lyquor Labs, a San Francisco-based blockchain hosting service, has launched its website.

Following our brand identity work for San Francisco-based blockchain startup, Lyquor Labs, IN FOCUS New York took on the web design and development work for the brand’s launch site. To reflect their position as an innovative blockchain pioneer, we built an immersive digital experience featuring interactive WebGL elemen...

Official Website Launch for GORA KADAN FUJI GOLF to Mark Grand Opening

As part of the Gora Kadan resort, the prestigious golf course with a legacy dating back to the 1960s has been renewed and reopened under the name “GORA KADAN FUJI GOLF.” IN FOCUS was in charge of the concept movie and website production. While keeping in mind the role of the golf course as a main visual element, the fi...

IN FOCUS Oversees the Launch of New Beauty Brands by MatsukiyoCocokara ＆ Company

MatsukiyoCocokara ＆ Company, which operates drugstores and pharmacies across Japan, has launched the following new brands and products: INJESK — a skincare brand inspired by dermatological science Hits Different — an oral beauty care brand matsukiyo CONCRED “High Intensive Care” Series — introducing new hair mist and h...

Brand Website for “GORA KADAN FUJI” Now Live

In July 2025, “GORA KADAN FUJI” opened at the foot of Mt. Fuji in Subashiri. Developed by the esteemed Hakone ryokan “Gora Kadan,” this new resort is an intimate retreat facing Mt. Fuji, where nature, harmony, and heritage unite, immersing guests in nature’s quiet, living presence. It stands as one of the closest...

Nikkei Inc. Releases Brand Movie

Nikkei Inc. has released a new brand movie targeting younger audiences. IN FOCUS was in charge of direction and copywriting for the project. The production began with the question: “What is the value of information for young people?” We reexamined information, organized it into words, and wove its worldview into film. ...

Brand Website for GORA KADAN Now Live

Since its founding, “Gora Kadan” has continued to refine the aesthetics and spirit of Japanese hospitality in Hakone Gora district. Originally established as the former Kan-in no Miya imperial villa, they have undertaken a rebranding to share their philosophy and heritage more deeply with the world. IN FOCUS was in cha...

Spro, Expanding Content Through Video, Launches a Renewed Website

Spro, a creative studio working across video, graphics, web, and installations, has relaunched its website. The new site was produced by IN FOCUS. The redesign was aimed at clearly communicating Spro’s diverse fields of activity while leaving a strong impression of the company itself. On the top page, an interface insp...