News

Art Direction for the Third Campaign Visual of Mila Owen's 2026 Summer Collection

Mila Owen, a brand known for its sophisticated take on basic style for women, has launched its “Deep Tone Collection 2026 SUMMER,” an annual collection focused on dark tones. Centered around the theme of an urban summer mood, the collection presents a rich lineup built around black, proposing chic styling that conveys ...

Art Direction and Design for the Documentary Series “100h・REC”

The documentary series “100h・REC” is now streaming on Hulu. The series follows world-class stars through the eyes of their closest partners, capturing 100 hours of their lives behind the scenes. It was also broadcast on Nippon TV. The series features Ran Takahashi, a member of Japan’s men’s national volleyball team, an...

VI and Corporate Website Renewed for Acceler Digital, an AI and Blockchain Development Company

Acceler Digital, a company specializing in large-scale development powered by advanced technologies such as AI and blockchain, has renewed its visual identity and corporate website. Guided by the message “Making Uncharted Transformation Possible,” prominently featured on the homepage, the company is driven by a mission...

Official Website Renewal for Tokyo-Based Global Ramen Brand MENSHO

Founded in Tokyo in 2005, MENSHO has grown into a globally recognized ramen brand with locations across more than 20 cities in six countries. We redesigned the brand’s official website to better reflect its identity, philosophy, and international presence. Over the years, MENSHO has created more than 1,000 ramen variet...

Art Direction and Visual Production for Mila Owen’s Summer Functional Fabric Collection

Following its collaboration with PEANUTS, Mila Owen has launched a new collection focused on functional fabrics for summer. Titled “CLOSER TO THE SUMMER SUN.”, the collection features new materials that block UV and infrared rays, as well as fabrics with a long-lasting cooling touch. Staying true to Mila Owen’s sophist...

Creating Digital Content That Showcases the Menswear Brand D’URBAN from Multiple Perspectives

Since its founding in 1970, D’URBAN has pursued suitmaking tailored to Japan’s climate and the physique of Japanese wearers. To bring the value of its long-established brand to a wider audience, D’URBAN has strengthened its digital communications through its website and social media, releasing a series of original cont...

Art Direction and Visual Production for the Launch Campaign of the Mila Owen × PEANUTS

Mila Owen, a fashion brand known for its sophisticated take on everyday basics, has announced a collaboration with PEANUTS. Titled “Mila Owen × PEANUTS for Summer Collection,” the collection features “JOE COOL,” the sunglasses-wearing Snoopy who dreams of becoming a college student, and introduces a range of summer-rea...

Website, Logo, and Key Visuals Created for “Yosumi,” the New Horizontal-Reading Manga Label by SORAJIMA

A new horizontal-reading manga label, “Yosumi,” has been launched by SORAJIMA, a manga publisher known for producing and distributing “Webtoons”—full-color, vertically scrolling digital comics optimized for smartphone viewing. IN FOCUS was in charge of the design of the label logo and website. We also created key visua...

MEGANE ICHIBA Releases “SUNGLASSES COLLECTION 2026”

Megane Top Co., Ltd., which operates MEGANE ICHIBA, Japan’s largest eyewear chain with the number one store nationwide, has released the visual and LP for the 2026 edition of its sunglasses collection, which brings together a wide range of sunglasses brands every year. IN FOCUS was in charge of the campaign’s creative ...

Key Visuals Created for New Products from KiSS by ISEHAN

New products for 2026 have been released by KiSS, the cosmetics brand developed by ISEHAN, a comprehensive cosmetics manufacturer with a history dating back to the Edo period. With the concept “I kiss myself,” the brand offers multifunctional cosmetics while staying close to women who wear makeup for themselves. IN FOC...

HUNTING WORLD Opens a New Flagship Store in Omotesando, Accompanied by Campaign Visuals Featuring Show Kasamatsu

Founded in 1965 by adventurer Robert M. Lee, HUNTING WORLD will open a new flagship store in Omotesando, Tokyo, on June 13, 2026, marking a new chapter in the brand’s rebranding. The flagship store will showcase two core pillars: “SILVER TAG,” the brand’s newly modernized label, and “HUNTING WORLD CRAFTED BY DESC...

Kaonavi’s “Talent Management Professional” LP was launched.

Kaonavi, a provider of talent management systems that accelerate strategic human resource management by discovering the individuality and talent of employees, has created a certification system to prove their talent management skills: “Talent Management Professional”. IN FOCUS was in charge of creating a landing page t...

STMN, a startup company with strengths in “People and Organization” and “Technology,” renewed its website.

The company was founded in August 2016 to realize its management philosophy of “Delivering inspiration and spreading happiness to as many people as possible. STMN Inc. offers several services in the HR Tech field, including “TUNAG” and has renewed its website. IN FOCUS was in charge of creative areas such as website pr...

Jewelry brand ete’s owned media “Journal du ete” released its spring 2024 collection.

The latest content of “Journal du ete,” the owned media of jewelry brand “ete,” for which IN FOCUS is in charge of website production and content direction, was released. For the launch of the Spring 2024 collection, under the theme of “Ear Game,” we proposed layering ear jewelry to be enjoyed with one’s own sense of s...