News

Second In-Store Video for CO-COS “FARANG workwear”

We produced the second in-store video for CO-COS’s new brand, FARANG workwear. Building on the first installment, we again enlisted the world-renowned parkour artist team Team Farang, featuring Jason Paul, Zen Shimada, and Anan Anwar as the main cast, and developed stories that highlight each performer’s individuality....

In-Store Video for Uniform Brand FARANG WORKWEAR Released

An in-store video has been created for FARANG WORKWEAR, a new brand by workwear and uniform manufacturer CO-COS, featuring the parkour team “Team Farang.” In this film, each member of “Team Farang” is portrayed as a hero, embarking on a mission to help people through dynamic parkour action. The opening features a real ...

FRAGMENT UNIVERSITY, led by Hiroshi Fujiwara and others, to launch its second term in November with seven guest professors

FRAGMENT UNIVERSITY, a fictional university program created by Hiroshi Fujiwara, Shueisha’s men’s fashion magazine UOMO, and Hakuhodo, returns for its second term, three years after its first edition. Under the theme “General Education (Non-General Education),” the program brings together seven guest professors from a ...

Brand Logo Design for Afternoon Tea LIVING’s New Business “Afternoon Tea ReMIX”

Lifestyle brand Afternoon Tea LIVING has opened its new business, “Afternoon Tea ReMIX,” at LUCUA Osaka. “Afternoon Tea ReMIX,” a new concept shop for the next generation, proposes re-editing everyday life with a contemporary sensibility by freely combining the values that the Afternoon Tea brand has cherished with peo...

Brand Website for “LIVENODE,” a New Platform Accelerating Artist Growth Through Fan Data

A new platform supporting artist growth, “LIVENODE,” has launched under the concept “From Live Houses to Arenas.” IN FOCUS was responsible for the production of its brand website. “LIVENODE” provides multiple products for artists, as well as their labels and agencies, connecting the increasingly diverse points of conta...

Web Design for Kimura Foundry's Content “Mousou Kaiju Zukan”

As part of Kimura Foundry Co., Ltd.’s 100th anniversary project, the special content “Mousou Kaiju Zukan” has been launched. Centered around a playful concept, the content introduces “kaiju” imagined by children in the form of an illustrated encyclopedia, expressing the company’s personality and approach to manufacturi...

Promotion Film and Graphics for the AR Glasses “SABERA”

jig.jp Co., Ltd., in collaboration with long-established eyewear manufacturer BOSTON CLUB in Sabae, Fukui, and Cellid Inc., a company specializing in optical technology, has launched the AR glasses “SABERA,” a smart eyewear brand from Japan. IN FOCUS was responsible for the planning and production of the promotional fi...

Direction for the Ploom AURA × Novelbright Collaboration Commercial

A collaboration commercial for the heated tobacco device “Ploom AURA” and Novelbright has been released. IN FOCUS was responsible for directing the commercial. The video features all members of the band and uses Novelbright’s song “Canopus.” In addition to their performance on stage, it captures the members in th...

Corporate Website Renewal for Bengoshi.com, Inc., Operator of the Legal Consultation Portal “Bengo4.com” and Electronic Contract Service “CloudSign”

Bengo4.com, Inc., which operates multiple services, including Japan’s largest legal consultation portal, “Bengo4.com,” and the electronic contract service, “CloudSign,” has renewed its corporate website. The website presents the company as a technology-driven company by displaying various business data it has accumulat...

Design for the Book Cover of “Bessatsu Yosumi Volume 2,” Published by SORAJIMA's Manga Editorial Team

“Bessatsu Yosumi Volume 2,” a collection of manga from SORAJIMA’s manga editorial team “Yosumi,” has been released. Under the special feature theme “Meguri Todoku.”, the book includes four standalone manga stories, three first chapters from serialized manga, four essays, one tanka poem, and one conversation. IN F...

Company Brochure Design for Comprehensive Construction Consultant DOCON

DOCON, a comprehensive construction consulting company based in Hokkaido, renewed its company brochure to refresh its corporate image. IN FOCUS was responsible for the art direction and design of the brochure. The illustrations were created by isnadesign, expressing the company’s wide-ranging work—from infrastruc...

Production for the Seasonal Look of Italian Sports Brand LOTTO

The 2026 Summer LOOK for Italian sports brand LOTTO has been released. IN FOCUS was responsible for the production of both the still photography and the film. Founded in 1973, LOTTO has built its legacy alongside many of the world’s top athletes. Since 2025, the brand has been expanding its presence in Japan unde...

Commercial Production for ANLAN's “Rose Lumi” Beauty Device Starring Mizuki Yamamoto

A new commercial for ANLAN’s “Rose Lumi,” a beauty device based on the concept of “a beauty device you can continue using without hesitation or pressure,” has been released. IN FOCUS was responsible for the direction and copywriting. The commercial depicts brand ambassador Mizuki Yamamoto naturally incorporating ...

Art Direction for the Third Campaign Visual of Mila Owen's 2026 Summer Collection

Mila Owen, a brand known for its sophisticated take on basic style for women, has launched its “Deep Tone Collection 2026 SUMMER,” an annual collection focused on dark tones. Centered around the theme of an urban summer mood, the collection presents a rich lineup built around black, proposing chic styling that conveys ...