Gen Hoshino's “Dead End” Music Video Released

The music video for Gen Hoshino’s new song “Dead End” has been released. IN FOCUS was in charge of production coordination. The song serves as the theme song for the film “Hiraba no Tsuki.” The video carefully portrays Hoshino’s distinctive soft and warm sensibility. Gen Hoshino https://youtu.be/BIY08jJ-PJg?si=X_l-X9cj...

PILOT Launches New “Frixion Synergy 3”

Leading writing instrument manufacturer PILOT has released its new product, the “Frixion Synergy 3.” This erasable three-color ballpoint pen, designed for frequent use in business settings, features the newly developed “Synergy Tip,” delivering a fine yet exceptionally smooth writing experience. IN FOCUS was in charge ...

JRA and Roppongi Hills “Keyakizaka Illumination 2025” Collaboration Project Launched

“Roppongi Hills Christmas 2025” was held from November 4 to December 25 at Roppongi Hills. Along Keyakizaka Street, a 400-meter stretch of roadside trees was illuminated with the “SNOW ＆ BLUE” illumination, evoking a shimmering silvery winter landscape. Under the sponsorship of JRA, the illumination was developed aroun...

In-Store Video for Uniform Brand FARANG WORKWEAR Released

An in-store video has been created for FARANG WORKWEAR, a new brand by workwear and uniform manufacturer CO-COS, featuring the parkour team “Team Farang.” In this film, each member of “Team Farang” is portrayed as a hero, embarking on a mission to help people through dynamic parkour action. The opening features a real ...

New Bavaria Non-Alcoholic Beer Commercial Released

The new commercial “0.0% Lemon” for Bavaria, the Dutch non-alcoholic beer brand, has been released. IN FOCUS handled the direction for the commercial. It expresses a refreshing “full-on lemon” sensation that rivals beer, along with a positive worldview that brings an involuntary smile. CREDITS CAST : Wakana Kokubun, IO...

Seven-Member Group “IMP.” from TOBE Releases 5th Single “INVADER”

The seven-member group "IMP." from TOBE releases their 5th single "INVADER" on April 13. "IMP." made their global debut in 2023 with the digital single "CRUISIN’." In January 2026, they kicked off their arena tour, "IMP. LIVE TOUR 2026 MAGenter." Their Yokohama Arena shows in Kanagawa drew a total of 45,000 attendees a...

Columbia “Omni-Heat Infinity” 2025AW TV commercial Released

Outdoor and sportswear brand Columbia has once again introduced a waterproof down jacket equipped with its proprietary heat-reflective insulation technology, “Omni-Heat Infinity.” Following the 2025SS campaign, IN FOCUS was also in charge of the 2025AW TV commercial. The film expresses the heat reflection generated by ...

Meal Delivery Service “Tsukurioki.jp” Rebrands as home-cooked meal subscription Service “Tsuklio”

In March 2026, Antway evolved its core meal delivery service “Tsukurioki.jp” into the home-cooked meal subscription service “Tsuklio” as part of a larger rebranding initiative. IN FOCUS was in charge of the production of the renewed brand website, as well as photography and film production used across the website and s...

Columbia “Omni-Freeze ZERO” 2025SS TV commercial Released

Outdoor and sportswear brand Columbia has introduced its 2025 Spring/Summer collection featuring the sweat-activated cooling technology “Omni-Freeze ZERO.” IN FOCUS was in charge of the 2025SS TV commercial. The film expresses the lightness of bodily movement and the function of cooling the fabric itself by utilizing m...

New Brand “Buffer,” Led by Creative Director Tetsu Nishiyama, Launches from HUMAN MADE — IN FOCUS Designed the Online Store

A new brand, “Buffer,” led by creative director Tetsu Nishiyama — known for projects such as WTAPS and DESCENDANT — has been launched by HUMAN MADE. The collection is available through its street-front store in Jinnan, Shibuya, as well as its online store. Rooted in the spirit of ’80s–’90s American culture,...

Uber Eats × fragment × KOMINE Limited-Edition Jacket for Delivery Partners

Uber Eats Japan collaborated with fragment, led by Hiroshi Fujiwara, and motorcycle apparel brand KOMINE to create a jacket with a design exclusive to delivery partners. Developed with the intention of enhancing safety awareness during deliveries through fashion, the jacket combines a functional, minimalist design with...

Invitation for the Exclusive Preview Tasting Party by Yebisu × Dewar's Selected for the “40th All Japan DM Award”

The invitation we designed for the exclusive preview tasting party celebrating the collaboration beer between “Yebisu” and “Dewar’s” has been selected for the “40th All Japan DM Award” One of Japan’s largest direct mail award programs, the award recognizes outstanding works distinguished by excellence in both strategy ...

“SHOGUN PIZZA,” a New Brand Born from Shogun Burger, Opens on Shibuya Spain-zaka

“SHOGUN PIZZA” is a sister brand of Shogun Burger, proposing a new style of “Japanese pizza” designed to be enjoyed with one hand. With careful attention to the balance of dough and toppings, the pizza is easy to eat while still offering a satisfying and substantial experience. Combining casual accessibility with authe...

MEGANE ICHIBA Releases ”SUNGLASSES COLLECTION 2026“

Megane Top Co., Ltd., which operates MEGANE ICHIBA, Japan’s largest eyewear chain with the number one store nationwide, has released the visual and LP for the 2026 edition of its sunglasses collection, which brings together a wide range of sunglasses brands every year. IN FOCUS was in charge of the campaign’s creative ...