“Sense of Season 2024 AUTUMN/WINTER” Fashion Initiative by NEWoMan YOKOHAMA Kicks Off

“Sense of Season 2024 AUTUMN/WINTER” was held at NEWoMan YOKOHAMA. IN FOCUS was in charge of art direction and design for the key visuals, window displays, and free paper “NEWoMan Sense. Vol.8”. The visuals feature actress and model Miwako Ichikawa, as well as original works by textile artist Ken Tanishiki. Additionall...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Fall 2024 Season Edition

IN FOCUS, responsible for website production and content direction, has released the latest content for the jewelry brand ete’s owned media, “Journal du ete.” The Fall 2024 collection features numerous pieces adorned with natural stones, with their charm showcased through explanations of the stones’ meanings by fortune...

Blue Note Japan’s Multi-Purpose Venue “BLUE YARD” Opens in Osaka

On July 31, “BLUE YARD” opened within the Inogate Osaka building, directly connected to JR Osaka Station. This multi-purpose venue, seamlessly integrating dining, a cafe stand, and a record shop, is produced by Blue Note Japan, known for creating spaces that blend music and dining, such as “BLUE NOTE TOKYO” in Minami A...

IN FOCUS SHOW REEL 2024

IN FOCUS Film Department’s Reel Video Released. Please take a look. IFFD https://iffd.in-focus.co.jp/ .youtube{ position:relative; width:100%; padding-top: 56.2%; margin-bottom: 30px; } .youtube iframe{ position:absolute; top:0; right:0; width:100%; height:100%; }

EDIFICE Released Web Site Celebrating 30th Anniversary

EDIFICE, a leader in adult casual wear with its modern style proposals based on French chic, celebrates its 30th anniversary this year. IN FOCUS was in charge of website production. The brand identity that has been built up over the course of 30 years is expressed throughout the site with various gimmicks such as video...

“Commemorative Communication for the 60th Anniversary of Soutetsu” Featured on News Site AdverTimes.

Sotetsu’s project to commemorate its 60th anniversary was featured in “AdverTimes.”, a marketing communications news site operated by Sendenkaigi. IN FOCUS was in charge of the creative area, handling everything from the anniversary logo, newspaper advertisements, brand movies, and the special edition of the public rel...

Launch of the second BEAMS + STARBUCKS collaboration project “The Timeless ＆ Uplifting COFFEE Style”

The second BEAMS + STARBUCKS collaboration project has launched. Items featuring college fonts and pennant designs inspired by American casual style have been available online since June 26th. IN FOCUS was in charge of website production, visual concept development, still photography, and movie production. The theme is...

SEASiON, a Cafe-Restaurant ＆ Hotel on Shodoshima, Renews Its Website.

SEASiON is a cafe restaurant and hotel on Shodoshima Island, overlooking the Seto Inland Sea. Based on the concept of a base for discovering the “backside = core attraction” of the island, SEASiON aims to create a place where visitors can discover the hidden core charm of the island. IN FOCUS was in charge of the websi...

Ibaraki Steel Processing Company, Soutetsu, Unveils 60th Anniversary Commemorative Communications.

Soutetsu Corporation, a steel processing company in Hitachi, Ibaraki, celebrated its 60th anniversary and placed commemorative advertisements in the Nihon Keizai Shimbun, the Japan Metal Daily, and the Ibaraki Shimbun. In addition, 4 brand movies and a commemorative website were released. IN FOCUS was in charge of the ...

Harmonizing the discrepancy between the digital and the real world, Sander Wassink’s solo exhibition “between pixel and particle” at CONTRAST.

IN FOCUS is pleased to present a solo exhibition, “between pixel and particle” by Sander Wassink, a Dutch artist and designer based in Japan and the Netherlands, from June 29th, Saturday to July 14th, Sunday at our creative studio “CONTRAST”. As Wassink lives in Japan and works primarily for European clients, his daily...

uka launches new hair care products aiming for “Regenerative Good”.

To mark the 10th anniversary of the launch of the brand’s first hair care line, “uka Head Therapy Series,” total beauty company uka aims for the next sustainability stage by introducing a new series. On July 17th, “uka IZU Shampoo / Conditioner” from “Regenerative Good Series” will be available. uka aims to create a cy...

SEITARO DESIGN GROUP website was launched.

Seitaro Design, engaged in a wide range of creative ventures including branding, design, film, space design, and art, has launched its new group website. IN FOCUS was in charge of website production. The site explores universal design elements such as form, color, line, and typography, incorporating a mechanism that al...

Evisen Skateboards SUMMER 2024 look was released.

Evisen Skateboards, one of Japan’s most renowned deck companies leading the skateboarding scene, has released a look for the 2024 summer season. The look features Japan’s proud young skater Kotora Mitani as the model and is created by stylist Dai Ishii and photographer Katsuhide Morimoto, expressing a unique worldview....

Launch of the website for the pop-up event space “701” on the 7th floor of Harakado.

701 (nanamaruichi) is a pop-up event space located on the 7th floor of Harakado. The space serves as a platform for various events and includes a rooftop garden overlooking the Harajuku intersection. IN FOCUS was in charge of website production. The website was directed and designed based on the concept of a floating s...