JILL by JILL STUART’s spring/summer 2024 web catalog was released.

Fashion brand “JILL by JILL STUART” released its Spring/Summer 2024 web catalog. Produced by WWDJAPAN and featuring actress Ai Tensho under the theme “Glow with Shade,” the catalog presents a collection that brings out the multifaceted charm of women. IN FOCUS was in charge of producing the web catalog. Using light col...

Website and concept movie of “KEI Collection PARIS,” a grilled gastronomy française restaurant and bar by 3-star Parisian French chef Kei Kobayashi, are now released.

KEI Collection PARIS, a restaurant projecting the world view of Kei Kobayashi, winner of three stars in the French Michelin Guide for five consecutive years, is now open at TOKYO NODE, located on the top floor of Toranomon Hills Station Tower. Here, with a spectacular night view, you can enjoy a variety of gastronomic ...

LUMINE SHINJUKU’s spring 2024 campaign “Ni, Au” was held.

LUMINE SHINJUKU held a one month campaign “Ni, Au” from April 1st to May 6th with the hope that everyone starting a new life in spring would have a wonderful encounter. IN FOCUS was in charge of art direction, design, and LP production for the campaign. Illustrator Natsuki Kurachi was selected for the project. The soft...

“Häagen-Dazs ICE CREAM FACTORY TOUR” was featured in the specialized magazines “BRAIN” and “Web Designing.”

“Häagen-Dazs ICE CREAM FACTORY TOUR” video and website produced by IN FOCUS were featured in the June 2024 issue of “BRAIN,” a magazine specializing in advertising creativity, and “Web Designing,” a web design and digital marketing magazine. Please take a look.

NBA’s official apparel line “NBA MIX Series” summer collection 2024

NBA MIX Series planned and produced by NBA Rakuten for the Japanese market, launched its latest collection, an apparel line that conveys a unique mix of the NBA’s history, originality, and the diverse appeal of the surrounding culture. IN FOCUS was in charge of producing the season’s visuals. To emphasize that this was...

HUMAN MADE Inc. launched its corporate website.

Since its establishment in 2016, Otsumo Co., Ltd., which has expanded HUMAN MADE into 28 countries and regions, has changed its company name to HUMAN MADE Inc. By unifying the brand and company name, HUMAN MADE Inc. aspires to be a global company with sustainable growth and further build the HUMAN MADE brand value, whi...

“Harakado” and “Iyemon” collaborated in “deep”. A photo exhibition featuring legendary members is on view.

Suntory Beverage ＆ Food Limited is holding an exhibition and hands-on event, “Harajuku and the Deep Life.” to promote the renewal of Iyemon, which is now at the deepest level of intensity ever from April 29th to May 5th at Tokyu Plaza Harajuku “Harakado,” a commercial facility that opened in Harajuku. This exhibition e...

A new hair care brand Qurap website was launched.

Qurap is a wrapping beauty brand developed based on the concept of “Enveloping with beauty.”, with the core idea of “leading people to enjoy their favorite hairstyles by increasing the positive impact on their hair” rather than “taking an approach to reduce the negative impact that causes hair damage”. IN FOCUS was in ...

Hoegaarden renewed the website as part of a packaging and communications revamp.

In the spring of 2024, Hoegaarden, a Belgian white beer, renewed its packaging and communication. The message, “FIND YOUR MOMENT” (me and Hoegaarden), expresses the company’s desire to continue to be a part of people’s lives as a beer that provides “personal and enriching moments” in their busy lives. IN FOCUS was in c...

IN FOCUS website has been updated.

IN FOCUS, which entered its 13th term in March, has updated its website. In anticipation of the re-launch of IN FOCUS NEW YORK this term, we have acquired the global domain infocusinc.com. On the TEAM page, we have introduced our 40-strong staff and added a new section on CREATIVE PARTNERS, which includes Actuel img, C...

LUMINE Yokohama will hold “THANKS DAYS 2024 SPRING”.

LUMINE YOKOHAMA will hold “LUMINE YOKOHAMA THANKS DAYS 2024 SPRING,” a five day event from April 18 to 22, with the aim of giving back to customers for their daily appreciation. IN FOCUS was in charge of art direction and design of the visuals used to announce the policy. The visual of a bouquet of flowers conveying gr...

GINZA SIX campaign “DOKIDOKI 2024” LP has launched.

GINZA SIX has launched its spring 2024 campaign, DOKIDOKI 2024. The campaign visual, with “Ginza’s Magma” as its key sentence and based on the concept of the vibrancy of life, was created by the Hara Design Institute of Nippon Design Center. IN FOCUS was in charge of producing the campaign LP. This year marks the 7th a...

24SS season visuals for PIMENTÉ, a new select shop/brand from Sotheby’s League.

Sotheby’s League, which develops lifestyle brands such as Ron Herman and Afternoon Tea, launched the select shop/brand PIMENTÉ in September 2023, focusing on fashion accessories with a touch of spice. It offers items that add excitement to fashion for adult women, and the 24SS collection proposes a unique safari style ...

“VWFNDR™- SHOWCASE,” showcasing KEIRIN to explore the possibilities of cameras and photography, at CONTRAST.

Nuevo.Tokyo, Mireia Gordi I Vila, and Lucas Seidenfaden are holding an open showcase “VWFNDR™— SHOWCASE” to celebrate one year of launching both VWFNDR (viewfinder) as a platform and KEIRIN as their inaugural project at our creative studio “CONTRAST”. on April 20th, Saturday, and 21st, Sunday. VWFNDR is a series ...