Produced a promotional movie and campaign graphics for CLINIQUE’s new product “Moisture Surge” featuring Ms. NON.

CLINIQUE offers naturally-derived products under the brand philosophy of “beautiful skin can be created”. The brand has released a promotional movie of its water-retaining gel cream “Moisture Surge” with actor and artist NON as its Japan ambassador since October. IN FOCUS was in charge of video ...

Produced a promotional movie and graphics for “adiCLUB”, adidas’ membership program in Japan.

adidas’ membership program “adiCLUB” was renewed. It is a new point exchange program that allows members to redeem their accumulated points for a variety of benefits and experiences. IN FOCUS was in charge of producing the promotional movie and graphics in Japan. The movie utilizes super-slow-motion photography and oth...

Billions of customization variations. The SAZABY LEAGUE launched a new jewelry brand “LAMBDA”.

SAZABY LEAGUE,Ltd. launched “LAMBDA,” a jewelry brand aimed at Generation Z, and opened an e-commerce site. The brand’s message is “PLAY FREEDOM,” and it pursues finite resources with unlimited creativity to create borderless jewelry that transcends gender and age boundaries. With hundreds...

Report on the CONTRAST participant in “MEET YOUR ART FESTIVAL 2023 ‘Time to Change’”,  one of the largest art and culture festivals in Japan.

A creative studio “CONTRAST” run by IN FOCUS participated in “MEET YOUR ART FESTIVAL 2023 ‘Time to Change’”, one of the largest art and culture festivals in Japan with more than 100 artists from 10/6 to 9. Keita Uno, the representative of “Mucha-Kucha”, an art producer based on the theme of “Chanoyu (tea ceremony) x co...

“Shark,” the No.1 market share in the U.S., has launched a special website for EVOPOWER SYSTEM NEO / NEO+.

“Shark,” the leading consumer electronics brand with the No.1 market share in the U.S., launched the latest model in its “Shark EVOPOWER SYSTEM” series of corded stick vacuums developed exclusively for the Japanese market. IN FOCUS was in charge of visual production, still photography, copy deve...

CONTRAST is holding the first solo exhibition, “Overgrowth” by Andrea Samory.

IN FOCUS is pleased to present a solo exhibition,“Overgrowth” by Tokyo based Italian visual artist Andrea Samory from October 20th, Friday to November 5th, Sunday at our creative studio “CONTRAST”. Born in 1991 in Italy, Andrea is a University of Tokyo alumnus and has previously worked for Kengo Kuma and Kohei Nawa. He...

LUMINE YOKOHAMA presents “THANKS DAYS 2023 AUTUMN,” a 5 day event to find your own “special”.

LUMINE YOKOHAMA will hold “LUMINE YOKOHAMA THANKS DAYS 2023 AUTUMN” for 5 days from October 12th to 16th to express its gratitude to its customers. IN FOCUS was in charge of art direction for the entire measure, concept development, production of various visuals and the special website, and planning and production of c...

IN FOCUS staff won Silver and Sponsor’s Award in “The 15th Sales Promotion Competition” sponsored by Senden Kaigi.

The results of “The 15th Sales Promotion Competition” sponsored by Senden-Kaigi have been announced, and the project by Tsubasa Tsukidate of our graphic team and a project member won 2 categories: Silver and Sponsor’s Award. Awards : Silver, Sponsor’s Award Subject : XING “Sing or not sing is fine. Ideas to...

CONTRAST is holding an exhibition “Every Subpixel Matters” by Junichiro Horikawa, Taro Yumiba, and Sonoka Sagara.

An exhibition “Every Subpixel Matters” by Junichiro Horikawa, Taro Yumiba, and Sonoka Sagara will be held from October 5th, Thursday to October 9th, Monday at our creative studio “CONTRAST”. On computer LCD monitors, each pixel is composed of 3 sub-pixels, which are minute units of red, green, and blue (RGB). Until the...

In charge of art direction and content creation for the fashion event “OPENING DAYS” at NEWoMan SHINJUKU.

“OPENING DAYS,” a semi-annual fashion event at NEWoMan SHINJUKU, was held for 3 days from August 18th to 20th to coincide with the start of the new season, as an attempt to encourage visitors from the buying public to visit the store. IN FOCUS was in charge of art direction and content production for the event continui...

92-year-old basic apparel brand “United Athle” released the Fall/Winter 2023 Collection.

“United Athle,” a long-established brand with a 92-year history of making heavy-duty apparel, including basic T-shirts, based on the concept of “a wide variety and reliable quality,” has released its Fall/Winter 2023 collection. IN FOCUS was in charge of the creative areas such as the lookbook, ...

ZEROTOKYO Brand Movie shows the Forefront of Tokyo’s Club Scene

ZEROTOKYO is one of the largest night entertainment facilities in Japan, extending to the 4th basement floor of the Tokyu Kabukicho Tower. Following the website, teaser video, and visual production for the opening in April of this year, IN FOCUS produced a new brand movie that captures the excitement after the opening....

Jewelry brand “ete” owned media “Journal du ete” renewed its website.

“Journal du ete”, the owned media of “ete”, which offers jewelry that celebrates simple beauty with a hint of playfulness, renewed its website with the desire to “let people enjoy jewelry more freely”. IN FOCUS has been in charge of website production and content direction since the ...

Special content on the universal appeal of the New Balance “996” was released.

Since its birth in 1988, the “996” has been loved as a long-selling model representing New Balance. This year marks the 35th anniversary of the release of the 996, the special content “Why 996?” was released to “996 LOVER” of different generations and lifestyles, asking “Why ha...