Columbia “Omni-Heat Infinity” 2025AW TV commercial Released

Outdoor and sportswear brand Columbia has once again introduced a waterproof down jacket equipped with its proprietary heat-reflective insulation technology, “Omni-Heat Infinity.” Following the 2025SS campaign, IN FOCUS was also in charge of the 2025AW TV commercial. The film expresses the heat reflection generated by ...

IN FOCUS is Hiring New Team Members

IN FOCUS is hiring new team members as we continue to build a stronger and more diverse team. Detailed information about each position is available on our careers page, so please take a look. Open Positions Web Director Web Producer Web Designer Graphic Designer Video Producer Production Manager Planner / Copywriter Pr...

Columbia “Omni-Freeze ZERO” 2025SS TV commercial Released

Outdoor and sportswear brand Columbia has introduced its 2025 Spring/Summer collection featuring the sweat-activated cooling technology “Omni-Freeze ZERO.” IN FOCUS was in charge of the 2025SS TV commercial. The film expresses the lightness of bodily movement and the function of cooling the fabric itself by utilizing m...

Launched the Brand and Special Sites for Kirin Beer’s New Product “KIRIN GOOD ALE,” Also Produced SNS Content and Product Launch Video

Kirin Brewery Company, Limited has launched a new brand, “Kirin Good Ale,” on October 7, positioning it as the company’s third core pillar following “Kirin Ichiban Shibori Draft Beer” and “Kirin Beer Harekaze.” Born from the desire to “create great beer that brightens Japan’s future,” this beer was crafted to deliver “...

Gen Hoshino's “Dead End” Music Video Released

The music video for Gen Hoshino’s new song “Dead End” has been released. IN FOCUS was in charge of production coordination. The song serves as the theme song for the film “Hiraba no Tsuki.” The video carefully portrays Hoshino’s distinctive soft and warm sensibility. Gen Hoshino https://youtu.be/BIY08jJ-PJg?si=X_l-X9cj...

IN FOCUS Renews Its Corporate Website After Seven Years

IN FOCUS has renewed its corporate website after seven years. The new site reflects our core value and worldview of “digital branding.” It integrates our current initiatives into a single, cohesive experience, including the teaser site of the overseas business for “IN FOCUS NEW YORK” and the launch of our online store,...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Its Spring 2025 Collection

IN FOCUS has been in charge of website production and content direction for the owned media “Journal du ete”of the jewelry brand “ete.” The latest content is now available. This time, as part of a collaborative project with the stores, an audio guide campaign has been launched. Narrated by model Miyuki Arihara, the gui...

Official Artist Website for Dance ＆ Vocal Group “STARGLOW” Launched

We have created the official artist website for “STARGLOW,” a five-member dance and vocal group consisting of RUI, TAIKI, KANON, GOICHI, and ADAM, formed through BMSG’s audition program “THE LAST PIECE.” The website embodies their concept: “Like reaching for stars that seem beyond reach, they continue chasing grand dre...

AlphaTheta Releases Next-Generation DJ Player “CDJ-3000X”

AlphaTheta has released the next-generation professional DJ player CDJ-3000X, equipped with cloud and streaming support, in September 2025. IN FOCUS was in charge of the photo production and the creation of the product’s web page. AlphaTheta https://alphatheta.com/en/product/player/cdj-3000x/black/ CREDITS CREATIVE DIR...

gelato pique CAT ＆ DOG’s Classic Wear Renewed

gelato pique has updated its pet line, “gelato pique CAT＆DOG,” for dogs and cats with new colors and sizes. The lineup has been renewed to accommodate a wider variety of dog and cat breeds. IN FOCUS was in charge of designing the landing page, banners, and social media posts, as well as conducting the still life photog...

CONTRAST Presents “Region Free: Reloaded,” Tokio Kuniyoshi’s Solo Exhibition Bridging Okinawa’s Origins and New York’s Perspectives

IN FOCUS is pleased to present “Region Free: Reloaded,” a solo exhibition by New York–based photographer Tokio Kuniyoshi, on view from November 29, Saturday, to December 7, Sunday at our creative studio “CONTRAST”. This exhibition explores the intersection between Kuniyoshi’s “roots”—deeply connected to the culture and...

Chief Creative Director Atsushi Kaneishi Appointed as a Judge for “The Webby Awards”

Atsushi Kaneishi, Chief Creative Director / Web Director at IN FOCUS, has been appointed as a judge for IADAS, the organization that hosts the Webby Awards. IADAS is an international academy established to advance the internet and digital creativity, bringing together leading creators, artists, technologists, and exper...

Website Launched for “Grand Palace Hirosaki,” a Renovated Snack Bar Building Complex

Located in Hirosaki City, Aomori Prefecture, Grand Palace Hirosaki is a former Showa-era snack bar building transformed into a new multi-purpose complex. The facility features a rental theater,cafe＆bar,hotel,offices,dance studio,private gym,and restaurants, introducing a new style of “snack-inspired”cultural hub. IN FO...

Mila Owen Releases Web-Exclusive Collection Featuring Anna Murashige

Mila Owen, known for its refined and contemporary take on timeless basics, has unveiled its web-exclusive collection series “Chakuchaku.” The collection features versatile, seasonless pieces styled by talent Anna Murashige in a 10-day mix-and-match look format. Alongside her personal comments as a long-time fan of the ...