Goldwin’s Original Brand NEUTRALWORKS. Launches New Outerwear Collection

NEUTRALWORKS., a brand dedicated to bringing a neutral balance to the mind and body of those who want to live the sports lifestyle 24/7, has launched its new winter outerwear collection to keep wearers “READY” to move at any time. IN FOCUS was in charge of art direction, writing, production, and design of the website c...

First Exhibition＆Order Event for Interior Brand 〈Haa Jime Studio〉 at “CONTRAST”

〈Haa Jime Studio〉will be holding the first exhibition and order event on November 30th, Saturday and December 1st, Sunday at our creative studio “CONTRAST”. This exhibition showcases glass lighting created in collaboration with Yoko Yamano-Andersson, a glass artist based in Sweden, as well as furniture crafted with art...

Launch Event of Regenerative Cosmetic Serum “EXOGLO” at CONTRAST

MESCH JAPAN will be holding a launch event at our creative studio “CONTRAST” to celebrate the release of their revolutionary regenerative cosmetic serum, “EXOGLO”. Experience the revolutionary effects of EXOGLO with a complimentary before-and-after facial skin analysis powered by EveLab Japan, the world leader in facia...

HUMAN MADE Inc. Website Wins FWA OF THE DAY Award

The website created by IN FOCUS for HUMAN MADE Inc. has received the “FWA OF THE DAY” award from FWA Web Design Awards. Additionally, the site has won the “SPECIAL KUDOS” from CSS Design Awards and an “Honorable Mention” from Awwwards. FWA – FWA OF THE DAY CSS Design Awards – SPECIAL KUDOS Awwwards – Honorable Mention ...

Group Exhibition “IN FOCUS in Exhibition” by IN FOCUS Staff

IN FOCUS is pleased to present “IN FOCUS in Exhibition,” the first group exhibition with our staff since the company’s establishment in 2012. The theme of the exhibition is the “_ _____” in the IN FOCUS logo. This shape not only serves as a dividing line, but also provides a trigger for recognition, resembles an “i” wh...

Soutetsu’s 60th Anniversary Ad Wins Grand Prize in the Anniversary Category at the 73rd Nikkei Advertising Awards

The 60th-anniversary advertisement for Soutetsu Corporation, a steel processing company based in Hitachi, Ibaraki, has won the Grand Prize in the Anniversary category at the 73rd Nikkei Advertising Awards. Tsubasa Tsukidate of the IN FOCUS graphic team was in charge of art direction and design for this project. Soutets...

SOLARITA releases reed diffuser that expresses the individuality of each of the five elements in its fragrance

SOLARITA, known for its daily horoscope services rooted in both Western and Eastern astrology, has launched a new reed diffuser collection. The products express the five ancient Chinese elements “wood, fire, earth, metal, and water” through unique fragrances. IN FOCUS was in charge of the complete package design and ar...

Casper Kent’s Exhibition “Offline” at CONTRAST : 800 Polaroids Spanning a Decade

Casper Kent from the UK is holding an exhibition and book launch “Offline” at our creative studio “CONTRAST” on November 16th, Saturday, and 17th, Sunday. The exhibition features 800 polaroids spanning the past 10 years. Please join us at the opening party on November 15th, Friday from 18:00 to 21:00 to launch his new ...

Novelist Keiichiro Hirano Writes an Essay for Small Luxury Hotel UMITO

UMITO, which operates small luxury hotels across Japan with the concept of “a private retreat by the sea,” has enlisted novelist Keiichiro Hirano as part of a promotional campaign. Inspired by his stay at UMITO Kamakura Yuigahama, Hirano has penned an original essay, “Time with the Sea”. IN FOCUS was in charge of plann...

Created CI for Lyquor Labs, a blockchain hosting service in San Francisco

Brand identity for blockchain hosting service, Lyquor Labs. The company was founded in 2024 in San Francisco by blockchain veterans Lizan Zhou and Ted Yin. IN FOCUS created the corporate identity. Inspired by the fluidity of the cloud-based technology, the logo is designed to resemble 「水」 the Chinese symbol for water w...

Frontier Consulting Launches Website for BSC Business to Enhance Office Building Real Estate Value

Frontier Consulting, whose purpose is “Shaping the Future of Workers and Workplaces,” operates its Building Solution Consulting (BSC) business, which focuses on maximizing the asset value of office buildings for property owners through renovation proposals and execution. Following the development of Frontier Consulting...

“SEITARO DESIGN GROUP” Website Featured in the Magazine “Web Designing”

The website of “SEITARO DESIGN GROUP” produced by IN FOCUS was featured in the December 2024 issue of “Web Designing”, a web design and digital marketing magazine. Please take a look. Designer Shimura and engineer Takahashi explain how the message and vision of the Seitaro Design Group were expressed through the websit...

“Ladder Project” Website Launched to Create New Value and Possibilities in Art

“The Ladder Project” is an artist development initiative launched by the Daimaru Matsuzakaya Department. It supports the creation and career progression of the next generation of artists. IN FOCUS was in charge of logo design, website production, and copywriting. The meaning of “ladder” is expressed on the website as t...

Audio Visual Artist suiteru’s First Solo Exhibition “Waves and Particles” at CONTRAST

IN FOCUS is pleased to announce the first solo exhibition “Waves and Particles” by Kyoto-based audiovisual artist suiteru from October 20th, Sunday to November 3rd, Sunday at our creative studio “CONTRAST”. This exhibition will showcase a series of audio-reactive works that blend the concepts of waves and particles, as...