Brooklyn Parlor, the café by Blue Note Japan that has delivered special moments where music, food, and books intersect under the concept of “All the wasteful and elegant things in life,” has undergone a rebranding.
IN FOCUS was in charge of the entire visual communication design for this project, from rebuilding the CI/VI to designing menus, shop cards, flyers, signage, and more.
We comprehensively handled the graphic design to more richly express the brand’s inherent “Brooklyn essence.”
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CREDIT
CREATIVE DIRECTION : Tadamasa Iguchi (IN FOCUS)
CI/VI
ART DIRECTION / DESIGN : Atsuhiro Ito (IN FOCUS)